Role: Sales Development Representative (SDR)
Location: London – Hybrid
Who Are We?
mkodo is a leading provider of digital products and services, specializing in creating award winning mobile apps and websites for the lottery, gaming, and sports betting industry.
We have an open, supportive, dynamic culture where talented people are trusted to contribute to the team and company by carrying out their roles in a professional, collaborative, and skilled manner. We value the expertise of our team members and offer opportunities for personal development and career progression within the company.
About the role:
The primary purpose of this role is to generate new business opportunities for mkodo. The role is responsible for building and maintaining a continuous new-business sales pipeline, encompassing web and mobile app projects as well as product-based opportunities, with a particular focus on mkodo’s geolocation platform, GeoLocs.
* Own initial outreach and take full responsibility for all inbound and outbound leads.
* Lead sales opportunities across the business in collaboration with the Head of Sales.
* Identify and develop new market opportunities and prospective clients within the lottery, casino, and sports betting sectors.
* Build, manage, and maintain a robust sales pipeline, ensuring accurate and timely reporting of sales activity and performance.
* Monitor market trends, customer needs, and competitor activity, providing insights and recommendations to the Head of Sales.
* Collaborate closely with the marketing team to design and deliver targeted campaigns and promotional initiatives.
* Regularly track, analyse, and report performance against agreed sales targets.
* Prepare and present clear, insightful sales reports to senior management, highlighting progress, risks, and opportunities for improvement.
* Continuously review and refine sales processes to improve efficiency, effectiveness, and conversion rates.
* Support account management and delivery teams by assisting with the initiation and handover of new projects.
* Create tailored sales propositions for prospective clients, informed by detailed market research and a strong understanding of mkodo’s products and services.
* Conduct initial discovery calls with prospects to qualify opportunities and understand client requirements.
* Build and maintain mkodo’s sales database, ensuring accurate and up-to-date prospect information.
* Drive continual outreach to the prospect database, including proactive engagement via tools such as LinkedIn.
* Maintain ownership of all prospect and sales knowledge systems, including Salesforce and joint Pollard Banknote Ltd/mkodo customer profile documentation.
* Report directly to the Head of Sales, providing ongoing support across all sales and new business initiatives.
* Support mkodo in the implementation and ongoing maintenance of its ISO27001 Information Security Management System (ISMS).
* Adhere to all relevant mkodo ISO27001 Information Security Management System (ISMS) policies, procedures and requirements at all times.
* Complete any reasonable tasks relating to the mkodo ISO27001 Information Security Management System (ISMS).
Key Skills & Attributes:
* Previous experience in Sales or new business development.
* Experience in the research and investigation of people and businesses to help increase sales potential.
* Can demonstrate strong presentation skills when analysing and offering conclusions about research and data.
* Ability to identify and prioritise market potential then devise strategic plans to achieve monthly, quarterly and yearly sales targets.
* Self-motivated and goal oriented in meeting your own deadlines with little to no supervision
* Excellent communication skills across all channels, including the old-fashioned phone calls!
* Strong client facing skills with the ability to network and engage with all stakeholders
* Excellent interpersonal skills, to work collaboratively with team members across different divisions.
* Organised and meticulous, demonstrating the ability to keep to strict deadlines.
* Ability to analyse problems and come up with great solutions through reflective practices.
* Optimistic and open-minded personality, excited to work and grow in a new and fast-paced environment.
Nice to Haves:
* Experience working in the lottery, Sports-betting or casino industry
* Experience working in sales in IT, software development or technology world
* Understanding of web and mobile app technology
mkodo is a great place to work, along with a competitive renumeration package we offer excellent benefits comprising:
* Hybrid Working
* Generous Holiday Allowance (increasing with service)
* Gifted day over Christmas period
* Birthday off!
* Performance Bonus & Profit Share Scheme
* Quarterly team events
* Group income protection
* Life Insurance
* Charity/Volunteer Day
* Tech Loan Scheme
* Cycle to Work Scheme
* Contributory Pension
* Employee Assistance Programme
* Home working expense payment
* Friday beers provided in each office!
* Relevant individual training budget.
* Digital Nomad Policy
* Generous refer a friend scheme.
We encourage growth and progression because we value our colleagues and know that we best succeed when achieving and developing together.