Senior Proposition & Resort Marketing Manager
Hours of Work: 37.5 hours
Location: Hemel Hempstead, Hertfordshire
Hours of Work: Full time and Part time hours available
Job Type – Full-time, Permanent
Location – Central Support, Hemel Hempstead with some travel to parks
What we need, in a nutshell:
This is an exciting new role where you’ll be the driving force behind what we sell—and how it comes to life for every guest and owner. You’ll shape and evolve our holiday and ownership propositions, ensuring they’re not just compelling on paper but truly felt in every stay.
You’ll lead all on-site marketing activity, turning moments into memorable experiences that drive engagement, increase spend and elevate satisfaction. Along with crucially building a nurture thriving owner communities, creating a sense of belonging that inspires loyalty, advocacy and long‑term love for Away Resorts.
Who are we?
We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.
What you’ll be doing:
If you can match the skills, experience and qualities listed below, we’d love to hear from you:
* Lead the development and evolution of holiday and ownership propositions, ensuring they are distinctive, insight‑led and commercially strong
* Define proposition frameworks, tiering and messaging across accommodation, experiences (including F&B) and ownership benefits
* Translate guest and owner insight into new ideas, enhancements and end‑to‑end journey improvements that drive satisfaction, engagement and spend
* Own on‑park marketing strategy and execution, including communication standards, signage and in‑stay messaging across all parks
* Deliver initiatives that increase on‑park revenue and secondary spend, using test‑and‑learn approaches to scale successful ideas
* Build and lead a thriving holiday home owner community, driving connection, loyalty, advocacy and long‑term retention
* Develop and deliver owner engagement strategies, including lifecycle journeys, communications and community‑led programmes (online and on park)
* Partner with CRM, brand and social teams to ensure consistent, high‑quality owner communications and experiences across all channels
* Monitor performance, using data and insight to optimise propositions, improve value perception and maximise commercial impact
* Define and track key KPIs across on‑park marketing and owner engagement, leading ongoing performance reviews and optimisation
* Work cross‑functionally with brand, digital, CRM, operations, revenue and park teams to ensure consistent delivery and execution
* Lead and develop a high‑performing on‑park marketing team
Skills, experience and qualities you’ll need:
* 5+ years’ experience in a senior product, proposition, experience or customer marketing role
* Proven success in developing and scaling propositions, bundles or experiences that drive commercial growth and customer value
* Experience within F&B, leisure, retail or entertainment‑led environments
* Strong understanding of customer journeys, experience design and value communication
* Experience building loyalty, membership or owner communities, ideally with exposure to digital or social platforms
* Commercially confident, with experience managing budgets and a strong grasp of margin, ROI and performance metrics
* Data‑led, with the ability to use insight to evaluate performance and optimise propositions
* Experience working cross‑functionally across operations, CRM, brand, commercial and finance
* Strong stakeholder management and influencing skills in a matrix organisation
* Experience leading and developing teams
* A blend of creativity and commercial thinking
* Clear, confident communication that brings people with you
* The ability to simplify complexity into clear, actionable plans
* A fast pace with a thoughtful approach to scaling ideas
* Strong collaboration and relationship‑building skills
* A consistent focus on the guest and owner experience, even under pressure
It’s about your values too. We have a can‑do, people‑centred ethos at Away Resorts, and we look for certain qualities in our team members. Have a read about it and see if you fit the bill.
What we can offer you:
This is a chance to use and stretch your skills set and build your career in one of the fastest growing and most exciting holiday companies in the UK. Additional benefits include:
* Bonus Scheme
* Enhanced Family Benefit
* Life Insurance
* Discounts on Away Resorts Holidays
* On Park Discounts
* Awards and Recognition
Equal Opportunity Statement
We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We’ll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too. After all, wouldn’t it be boring if we were all the same? In short, we want you to bring your whole self to work!
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