Role: Customer Insight Analyst - Head Office
Location: Bournemouth
Reference: HOB1161934
Closing Date: 02/01/2025
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Customer Insight Analyst - Hobbycraft Head Office, BH23 6HG
Pension with a 4% contribution, 25 days holiday increasing every year, 40% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Customer Insight Analyst
Turn data into stories. Spark creativity. Shape the future of arts & crafts retail.
Do you love diving into data, spotting patterns, and discovering the “why” behind customer behaviour? Do dashboards, SQL queries, and customer journeys get your brain buzzing (in a good way)? And do you want your work to genuinely matter?
If so… we’d love to meet you.
We’re looking for a Customer Insight Analyst to join our close-knit Insight team at our Head Office in Christchurch, Dorset… and yes, we’re as colourful, crafty, and creative as our customers.
Why this role is exciting
You’ll be joining one of the UK’s biggest arts and craft retailers, with a wonderfully loyal community of makers who shop across our stores, website, app, and even our TV shopping channel. It’s a big, vibrant customer base and we want to understand them even better.
That’s where you come in.
What you’ll be doing
Using SQL (BigQuery), Looker dashboards, our Google Cloud environment, and Bloomreach Engagement CDP, you’ll turn raw data into insight that helps the business make smarter decisions. Think customer behaviour stories, clear reporting, smarter segmentation, and personalised experiences that delight our makers.
You’ll work with brilliant people across CRM, Digital, Marketing, and Trading, the people shaping what we send, show, and sell. And you’ll also help keep the automated data processes running smoothly behind the scenes (don’t worry, we’ll show you the ropes).
No two days will look the same. And that’s the fun of it.
Your day to day
· Pull apart customer behaviour across web, app, stores, and TV, and spot the juicy insights hiding within.
· Build dashboards in Looker that people actually use (and get excited about).
· Help teams understand what’s working, and what isn’t, through A/B testing and campaign analysis.
· Create clever customer segments that make our CRM communications and paid media campaigns more personalised and relevant, driving demonstrable uplifts in performance
· Play with Bloomreach Engagement, our customer data platform, to build segments, scenarios, and dynamic content that feels magic to customers. Don’t worry if you haven’t used it before; we’ll train you up.
· Run deep dives that reveal things like “these people love bulk-buying yarn” or “this group only shops when new Stamping launches drop”.
· Keep our automated data processes happy and healthy, they’re the silent heroes of everything we do.
· Turn complex analysis into simple, friendly insights that help teams make great decisions.
· Spot early signs of customer churn and help shape retention ideas.
Basically, if it helps us understand customers better, you’re involved.
What you’ll bring
· Strong SQL skills (BigQuery makes us smile).
· Experience with big datasets and cloud tools.
· Dashboard-building confidence, Looker fans especially welcome.
· A curious mind and a love of problem-solving.
· Some Python knowledge (or the desire to grow it).
· A knack for explaining complicated things simply.
· Attention to detail and a drive to get things right.
· Comfort working at pace, it’s never boring here.
· Familiarity with A/B testing principles and stats.
Bonus points for:
· Google Cloud experience
· GA4 know-how
· Working with Bloomreach Engagement or Jinja
· Understanding of data modelling
· Caring deeply about data quality and automation