Description
We are looking to recruit an experienced Copywriter to join our Digital Team based in Coventry.
The Copywriter is responsible for writing engaging SEO-focused content which will capture the audience's attention and drives action. Your content will support new channels for home enthusiasts to engage with ScS.
What does the role involve?
As this is a creative role, please include examples of / links to your published work / portfolio within your application
* Support the Content and Social Manager in delivering the content strategy, through the creation of inspiring and engaging written content, which can be utilised across channels, to drive traffic to the website traffic and to encourage consumers to take action wherever they are in their buying journey.
* Work to a content brief (that includes keywords, format, word count, deadline) to create content that serves a clear objective.
* Create content that is of exceptional quality (spelling, grammar, punctuation, tone, readability, adherence to digital best practices, including SEO)
* Be able to write effectively for different content formats, such as product descriptions, long form articles and FAQs.
* Identify key stakeholders across the business who can provide insight to help with content development.
* Take ownership of measuring the performance of your content and understand how it delivers against business objectives and identify areas for continuous improvement.
* Champion the brand’s tone of voice to ensure it is consistent and reflects the company’s ethos.
* Establish efficient ways of working so that output can be benchmarked for future planning purposes.
* Support the Senior Content & PR Executive in establishing Editorial Guidelines to ensure quality is consistent and maintained at all times.
* Support with ad hoc content enhancement initiatives, as required.
* Support in the publishing of content via our CMS, as required.
* Support the Content Team in taking the wider business on the Digital journey, ensuring stakeholders understand the content landscape and the role it plays for ScS.
Who are we looking for?
* A passion for content writing and understanding the part it plays in serving customers and delivering against business objectives
* Exceptional writing skills including spelling, punctuation and grammar
* Sound working knowledge of SEO and how to apply best practices to your content
* A creative thinker, but with a clear focus on the key objective
* Confident in feeding back and making recommendations
* Understanding of the wider digital marketing landscape and how well-written content plays its part
* Proactive and confident in building excellent working relationships with stakeholders/ teams both in-person and remote
* Ability to prioritise workload and output against deadlines.
* Proven experience as a copywriter, ideally within the homewares market
* Demonstrable background of high quality content creation with a focus on SEO
* Experience of SEO tools would be an advantage
* Experience of working in a high performing, fast-paced team
What's in it for you?
* 33 days holidays including bank holidays
* Employee benefits platform – access to 100s of high street discounts and more – holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more!
* Colleague Discount
* Career progression
* Long service awards
* Enhanced Maternity, Paternity and Adoption Leave
* Access to our dedicated Employee Assistance Programme – to give you free access to advice and information on a range of topics
* Virtual GP – Access to a GP service 24/7
* Salary finance scheme
* Pension Scheme
* Death in Service
* Life assurance
We are one of the UK’s leading sofa specialists, and you can find us on numerous retail parks all over the country.
We have over 100 retail stores, serviced by 9 distribution centres, a Digital Hub based in Coventry and a support centre based in Sunderland. For over a century, ScS has been providing customers with an excellent customer experience, selling beautiful products with outstanding value, quality and choice. Our primary product focus helping customers to create the home they’ll love and that’s where you come in…
At ScS, we are committed to fostering an inclusive and equitable workplace where everyone feels valued and respected. We believe that diversity in our workforce strengthens our company, sparks innovation, and drives success.
We welcome applications from individuals of all backgrounds, including but not limited to race, ethnicity, gender, age, religion, disability, sexual orientation, and veteran status. Our aim is to create a supportive environment where every team member has the opportunity to reach their full potential and contribute to our shared goals.
If you share our passion for equality and diversity and want to be part of a team that values your unique contributions, we encourage you to apply and join us on our mission to make a difference.