Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands.
The New Business Development Director will lead their net-new client growth. This is a senior commercial role, responsible for identifying, developing and converting high-value new business opportunities that align with strategic ambitions.
MUST HAVE GOOD EXPERIENCE WITH EXPERIENTIAL AND SOCIAL.
Owning the full new business lifecycle — from lead generation and qualification through to pitch leadership and contract conversion — this role is critical to building a strong, profitable pipeline of long-term client partnerships.
Key Responsibilities
Driving Strategic Growth
Own the end-to-end new business process from opportunity identification through to pitch and contract conversion
Build and manage a high-quality pipeline aligned to their revenue and growth targets
Deliver annual new business revenue, focused on long-term, high-value client relationships
Execute strategic plans to expand their footprint in priority sectors and categories
Lead Generation & Market Insight
Identify priority sectors, brands and opportunities based on market and consumer trends
Proactively network to uncover qualified new business opportunities
Partner with Marketing on lead generation, campaigns and outreach
Provide insight and intelligence to inform their strategic direction
Client Engagement & Pitch Leadership
Build relationships with senior client stakeholders
Shape and refine client briefs to ensure clarity, relevance and commercial impact
Lead internal pitch teams and oversee all RFP and RFI responses
Develop and present compelling, insight-led proposals that clearly differentiate them
Internal Collaboration & Strategic Influence
Inspire and mobilise internal teams to produce commercially strong new business responses
Ensure solutions align with client needs and their strengths
Manage seamless handover of new clients into Client Development
Act as a strategic advisor to clients, strengthening their position as a trusted partner
About You
Proven success in new business development within experiential, brand experience and/or social marketing (retail experience highly desirable)
Strong background selling consultative, insight-led solutions rather than transactional services.
Demonstrable experience building and converting high-value pipelines
Well-developed industry network with the ability to open doors and create opportunity
Outstanding communication, presentation and proposal-writing skills
Experience leading multidisciplinary pitch teams and managing RFP/RFI processes
Strong understanding of brand experience, consumer behaviour and category trends
Commercially astute, with a clear grasp of revenue, margin and long-term client value