Paid Social Growth Lead (Meta Focus)
Location: Reading (Hybrid, with regular time on-site working closely with our team and venues).
We are located 2 minutes walk form the station, with a 20 minute direct train into London and Elizabeth line link.
Salary: £50,000 – £70,000 + performance bonus (OTE £80k+ tied to growth)
About Us
We’re a growing hospitality group with two established venues and two more launching soon, alongside a developing e-commerce brand.
We’ve worked with agencies and in-house teams. We’re now bringing paid media fully internal and investing in a dedicated growth role.
The role
This is a newly created position with real ownership.
You’ll be responsible for turning ad spend into revenue, leading paid social across both:
* venues (footfall and bookings)
* e-commerce (online sales)
Primary focus: Meta Ads Manager
Secondary: TikTok Ads Manager
How you work
* Fast-paced, creative and content-driven
* Rapid testing of creatives, hooks and offers
* Quick feedback loops — scaling what works and cutting what doesn’t
* Improving funnel performance (ads to landing page to conversion)
* Close collaboration with our in-house content creator (who leads organic strategy)
* Use of AI tools and platform automation to improve speed and output
What we’re looking for
* Strong track record with Meta Ads Manager (essential)
* Experience with TikTok Ads Manager or a strong creative-led mindset
* Experience managing and scaling paid social budgets (£50k–£100k+ monthly)
* Commercial mindset focused on revenue and profit
Bonus (not essential)
* CRO or landing page optimisation experience
* Exposure to Google Ads
Growth and future opportunity
As we scale, we plan to build out a small in-house media function to support the wider business.
This role will play a key part in shaping that direction, with the opportunity to influence how it’s built, define processes, and potentially support future hires as the team grows.
Benefits:
* Free parking
* On-site parking
Application question(s):
* Describe a paid social campaign you scaled. Include starting spend, what you changed, and the final outcome (CPA/ROAS/revenue).
Work Location: Hybrid remote in Reading RG1 1EP