As a Content Manager, you will drive Converge's brand identity and online presence through the creation and sharing of multimedia content. The successful candidate will be responsible for Converge's content strategy across all group brands.
1. Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives.
2. Maintain a brand publisher mindset: create content that our audience is looking for.
3. Develop editorial governance to ensure content aligns with our brand voice, style, and tone.
4. Manage the production of multimedia content.
5. Oversee online and offline content, including social channels, web, email, newsletters, case studies, awards, blogs, and thought leadership pieces.
6. Understand best practices for main social media channels and tailor content approaches accordingly.
7. Integrate content programs with brand campaigns to drive brand demand.
8. Present program approaches and results to stakeholders.
9. Support SEO efforts to improve Google search rankings and organic web traffic by building backlinks and engaging with key vendors.
10. Engage with content sharers and influencers to boost SEO and social-driven traffic.
11. Identify ROI opportunities for paid social media campaigns and optimize spend.
12. Track and report on content KPIs such as engagement rates, follower growth, web traffic, downloads, and time on page.
Qualifications and experience:
* Passion for technology and drive to succeed in a fast-paced environment.
* Bachelor's degree in Communications, Business, English, or related field.
* Experience in developing engaging content, online community building, and content/copywriting roles.
* Desired skills include experience in technical industries, proficiency with content management systems, SEO, Google Analytics, and social media analytics.
This position is part of Converge Technology Solutions, a company committed to inclusivity, innovation, and sustainability. We support diversity through various programs and accreditations, fostering an environment where everyone can thrive.
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