Working at Freudenberg: We will wow your world!
Responsibilities:
Key Responsibilities
1. Based on analytics and customer KPI´s, recommend go-to-market trade marketing elements including retailer product assortment, pricing, and merchandising (both in-store and online)
2. Develop and lead the implementation of shopper marketing programs on all customer-owned platforms (.com, email, apps, loyalty programs and in-store
3. Offer thought leadership on optimized merchandising solutions to maximize shoppability and logical adjacencies
4. Analyze overall Customer trade spend, promotional effectiveness, ROI and manage shopper marketing / trade budget to maximize ROI
5. Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products
Additional Responsibilities
6. Co-lead Category- and Shelf Management projects for customer specific initiatives
7. Generate and evaluate SAP Sales & Product Reports such as providing monthly analysis on retail accounts
8. Analyze key market, product, and sales data to identify any strengths, weaknesses, opportunities or threats for the business
9. Develop Planograms
Organization
10. Direct line reporting: Country Marketing Lead (Country Mkt. Manager / Director)
Interactions (internal / external)
11. Internal: Digital and Product Marketing, Business Intelligence, Regional Marketing, Packaging / R&D, Plant, Creative and Sales
12. External: Customers, Sales Brokers, Demo companies, Shopper Marketing vendors, and 3rd Party data vendors such as IRI
Qualifications:
Professional Experience and Education
13. Bachelor’s Degree - Business Administration with focus on Marketing, Sales beneficial
14. Minimum 3 years of functional experience in Trade Marketing, Shopper Marketing or Category Management or Sales; Consumer Packaged Goods preferred
15. Experience in shopper behavior and -data
16. Clear understanding of major retail customers & buyer trade / sales processes =(customer centricity)
17. Project management skills with ability to manage multiple projects simultaneously
18. Analytical skills & fluent abilities to work with IRI, Nielsen and other data in Excel and MS Access (a plus)
Specific Skills
19. strong business communication (written and oral) & presentation skills
20. leadership skills, ability to think and act holistic and critical
21. negotiation skills
22. strong in interpersonal relationship management, working in cross-functional teams and matrix environments
23. Team player, able to work in mixed teams across different functions