Digital Marketing Executive – Children in Need
JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Fixed‑Term Contract, Part Time until 31/01/27 (28 hours, parental leave)
DEPARTMENT: BBC Children in Need
LOCATION: Salford – Hybrid
SALARY RANGE: £28,000 – £36,000 depending on relevant skills, knowledge and experience.
Flexible working arrangements are discussed at the offer stage.
PURPOSE OF THE ROLE
BBC Children in Need believes every child should have the chance to thrive. Our digital marketing team enables this through social, email and website channels. The Digital Marketing Executive will lead year‑round storytelling content, monitoring, planning and delivering consideration content that boosts understanding, love, trust and relevance among our audiences.
YOUR KEY RESPONSIBILITIES AND IMPACT
* Manage an interdisciplinary project team to develop and manage a year‑round digital content calendar across web, social and email.
* Turn supporter insight, sector facts, statistics and children’s stories into creative digital marketing content, collaborating with in‑house design and video production teams.
* Create and maintain website content using WordPress CMS.
* Produce and send email content using DotDigital email marketing platform.
* Schedule, post and manage community engagement across Meta platforms, X, LinkedIn and YouTube.
* Report on projects using digital marketing reporting tools.
APPLYING FOR THIS ROLE
Before your start date, you may need to disclose any unspent convictions or police charges in line with our Contracts of Employment policy. Failure to disclose may result in withdrawal of your offer.
ESSENTIAL CRITERIA
* Experience with website and email marketing platforms such as WordPress and DotDigital, or equivalents.
* Experience creating, uploading, scheduling and managing social media communities on Meta, X, LinkedIn, YouTube for a charity.
* Experience turning diverse source material (research, sector insight, statistics, individual stories) into engaging digital marketing content.
* Experience project‑managing a multi‑disciplinary team within a charity to deliver a year‑long content calendar to tight deadlines.
* Experience using consumer research, web, email and social analytics tools to optimise marketing content.
We welcome applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. The BBC is committed to attracting the broadest range of talent and valuing a diverse workforce.
For further information, please contact: bbchr@bbc.co.uk
EEO Statement
The BBC will conduct employment screening checks including reference checks, eligibility to work checks, safeguarding and adverse media/social media checks. Any offer is conditional on satisfactory completion of these checks.
DISABILITY CONFIDENT
We are a disability‑confident employer. If you need adjustments or access requirements for the interview process or role, please contact reasonable.adjustments@bbc.co.uk.
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