Role Purpose
The Business Development Manager will play a key role in driving the growth of Gamechanger calf sales by developing new business opportunities, expanding market presence, and strengthening relationships with existing customers. This role requires a proactive, commercially focused individual who can identify opportunities, convert leads, and represent the business professionally at industry events and trade shows.
Key Responsibilities
1. New Business Development
Identify, pursue, and secure new business opportunities to grow Gamechanger calf sales.
Build a strong pipeline of prospective customers through targeted outreach, networking, and market engagement.
Conduct onfarm visits, presentations, and product demonstrations to promote the Gamechanger offering.
Analyse regional trends and competitor activity to maximise market penetration.
2. Account Management
Manage and develop relationships with existing customers to maintain retention and support longterm growth.
Provide ongoing support, advice, and solutions to ensure customers receive maximum value from the Gamechanger proposition.
Work closely with internal teams to resolve customer issues and ensure a seamless service experience.
Regularly review account performance, identify opportunities for upselling or crossselling, and implement tailored growth plans.
Communicate with our internal finance department and external finance provider to manage debt of customers accounts.
3. Representation at Shows & Trade Events
Represent the business at agricultural shows, industry events, open days, and trade exhibitions.
Act as an ambassador for the Gamechanger brand, delivering consistent and professional messaging.
Build strong networks with industry stakeholders, producers, and partners.
Gather market insights and feedback to support continuous product and service improvement.
4. Reporting & Performance Tracking
Maintain accurate records of sales activity, customer interactions, and pipeline development using our CRM platform.
Report regularly on progress on targets, market conditions, and competitor developments.
Contribute to sales forecasting and planning of the area.
Personal specification
Key Skills & Experience
Strong sales background with proven success in business development or account management, ideally within agriculture or livestock sectors.
Excellent communication and relationshipbuilding skills.
Ability to work independently, manage own diary, and prioritise workload effectively.
Confident presenting to groups and representing the business at events.
Commercially aware with strong negotiation and influencing skills.
Full UK driving licence and willingness to travel extensively.
Personal Attributes
Selfmotivated, proactive, and resultsdriven.
Professional, credible, and able to build trust quickly.
Resilient with a positive and solutionfocused mindset.
Passionate about livestock and committed to delivering value for customers.