New Product Development Manager
Support Office - Watford
Contract: Full time
Salary: Competitive
NPD Manager
Location: Watford (2 Days) & London (1 Day) – Hybrid
Contract: Full-Time | Permanent
Bring your passion for sweet treats and innovation to the brand that’s built on joy. At Krispy Kreme, we’re on a mission to be the most loved sweet treat brand and our iconic, melt-in-the-mouth doughnuts are at the heart of that. Now, we’re looking for a bold, creative, and commercially savvy NPD Manager to lead new product development and deliver doughlicious innovation that excites our customers and elevates our brand.
We don’t just make doughnuts we create moments of joy. You’ll join a passionate, supportive, and fast-moving team that lives for innovation, creativity and delivering irresistible experiences. We blend the best of retail and FMCG, giving you the unique opportunity to shape a brand that spans in-store magic and grocery shelf impact.
The Opportunity:
As NPD Manager, you’ll take the lead in developing irresistible food and drink experiences, think innovative limited time campaigns, evolving our core range, and crafting exciting new formats for both our retail and grocery channels. This is a role where you’ll be in the kitchen as much as in the boardroom, experimenting with flavours, textures, and presentations, and personally shaping each concept before it reaches our customers.
From trend spotting and recipe testing, to concept development and full-scale commercial launch, you’ll drive the full innovation lifecycle with energy, creativity, and precision. You’ll work side-by-side with our Product Developer in the creative development kitchen, collaborating closely with our Brand, Supply Chain, Commercial, and Operations teams to bring products to life. On time, on budget, and always on brand.
This is your chance to work with iconic products, an ambitious team, and a brand that dares to do things differently, where every day offers the opportunity to turn ideas into doughnuts that bring joy.
Key Duties & Responsibilities:
• Lead the end-to-end NPD process for food and drink innovation LTOs (limited time only), EPDs and core range evolution, personally overseeing recipe development and kitchen trials
• Shape and deliver our annual product innovation calendar, ensuring each concept is tested, refined, and perfected in our development kitchen
• Head up our Food & Drink meeting, driving collaboration, creativity, and visibility across the business
• Work closely with cross-functional teams to bring products from kitchen prototype to commercial launch
• Deliver exciting, customer-centric NPD while ensuring COGs, operational feasibility and quality standards remain uncompromised
• Keep your finger on the pulse when tracking food trends, technologies, and evolving customer needs, then translating them into kitchen-tested concepts
• Mentor and develop a high-performing Product Developer, fostering creativity, craftsmanship, and technical excellence
• Take ownership of the creative development kitchen, ensuring it remains a hub of innovation and delivering gold standard product showings
What we’re looking for:
• 7+ years of experience in NPD, culinary development or food innovation. Preferably in bakery, sweet treats, FMCG or QSR
• Academic background in Culinary Arts or Food Science, or equivalent hands-on experience
• A true foodie who lives and breathes flavour, creativity, and new product experiences
• A project manager at heart who is organised, commercially aware, and confident managing complexity at speed
• Collaborative, influential, and confident working across teams to deliver excellence
• Someone who thrives in a fast-paced, hands-on environment, where no two days are the same
• Experience leading innovation from concept to launch, with a track record of delighting customers
What we offer:
• A competitive salary + a 10% bonus
• 25 days’ holiday + bank hols (with the option to buy 5 more) & Sabbatical options
• Hybrid working (3 office / 2 home)
• Bupa private healthcare + wellbeing support via our employee assistance programs
• Access to a variety of discounts & vouchers for everyday spending, days out, travel, entertainment, shopping and more!
• 5% pension contribution (with 3% employer match)
• Free Doughnuts when you’re in the office & 50% off doughnuts + 30% off drinks in-store
About Krispy Kreme:
Our People: We embrace diversity within our teams, so whether you're a foodie, drink lover, sport enthusiast, gym bunny, movie buff, history geek, gamer, music fan, book worm, none of the above or all the above, you'll find a friend here!
Our Doughnuts: We're famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members?
Culture: Our culture is created through our leadership mix, of which there are a dozen (naturally!): Check out our careers page for more information on our Krispy Kreme Culture
Love our planet: Our beautiful, natural world gives us our sugar, cocoa, eggs, milk, coffee, and so much more. Protecting and preserving it is vitally important to us. So, we're constantly working to reduce our environmental impact and become more sustainable in all we do. Check out our Social Responsibility page for more information.
Doughnut Wait apply today!
Opening Hours
Mon
09:00 - 17:30
Tue
09:00 - 17:30
Wed
09:00 - 17:30
Thu
09:00 - 17:30
Fri
09:00 - 17:30
Sat
-
Sun
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