Harris Hill is thrilled to partner with Christian Aid, to hire their new Web Optimisation Manager, to work in either London, Cardiff, Edinburgh or Warrington. The Web Optimisation Manager is a strategic, user-focused digital optimisation specialist with strong experience in SEO, CRO and UX on large or complex websites. You are confident using data and insight to diagnose issues, test improvements and demonstrate impact — particularly in fundraising or purpose-led environments. By combining strong SEO leadership, CRO and UX expertise, and advanced analytics, you will identify performance issues, diagnose barriers to engagement, and deliver measurable improvements — always putting users first and aligning with Christian Aid’s values. Key responsibilities: Develop and implement technical SEO, AEO, and site architecture strategies to improve platform health and attract relevant traffic. Deliver key technical SEO projects (crawlability, indexation, schema, site performance), alongside audits, keyword and competitor research, and backlink analysis. Lead tag management, server-side tagging and customer data platform integration to ensure accurate tracking. Review and optimise user journeys, UX and CRO, identifying conversion barriers and using behavioural insights, A/B testing and technical improvements to maximise impact. Line manage and support a Digital Performance Advisor, fostering a high-performing, insight-led team Essential experience and skills: Strong experience in technical SEO, CRO and UX, with a proven track record of improving user journeys and conversion is essential Experience working with charities and non-profit organisations Highly proficient in Google Analytics 4, SEMrush (or equivalent), Google Tag Manager, Hotjar or Contentsquare, Power BI and Looker Studio Experience developing and delivering CRO strategies, including A/B and multivariate testing Working knowledge of CMS platforms such as Drupal, with basic HTML and CSS understanding Confident people manager with experience leading and coaching specialists Closing date- Rolling. Applications are now being reviewed on a rolling basis. Please apply today! Salary and location - £48,937 in London (Waterloo). £44,056 in Cardiff, Edinburgh, Warrington. Hybrid working- 2 days in the office, 3 days working from home. Full-time, permanent. Snapshot of their benefits- 25 days holiday, plus bank holidays, increasing with length of service. Career break after 2 years of service. As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.