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Marketing manager

West Bromwich
ADLIB Recruitment | B Corp™
Marketing manager
€55,000 a year
Posted: 17h ago
Offer description

This is an exciting opportunity for an experienced Marketing Manager to take ownership of a commercially driven, account-based marketing function within a growing business which has 3 distinctive brands. This role sits at the centre of growth strategy. You'll create campaigns, own outreach, manage performance, and work closely with senior commercial stakeholders. You'll lead a talented marketing team while driving measurable pipeline impact across multiple specialist propositions.


What you’ll be doing

As Marketing Manager, you’ll design and own a tiered ABM programme spanning 1:1, 1 and 1 campaigns focused on named target accounts. You’ll build messaging, shape account strategies, and run integrated campaigns across paid LinkedIn, outbound, events, content, webinars and personalised outreach.

You’ll work closely with Sales and senior stakeholders to align campaigns to commercial goals, improve account engagement, and create qualified opportunities. You’ll also oversee content, creative and event delivery, ensuring activity supports pipeline generation and strong brand consistency.

Alongside campaign execution, you’ll lead reporting, attribution and CRM performance tracking. You’ll provide clear commercial insight, maintain high quality marketing operations, and use data to guide decision making.

This Marketing Manager role also includes people leadership. You’ll manage a four-person team, support development plans, and help create a culture focused on outcomes, collaboration and continuous improvement.


What experience you’ll need to apply

* Experience working in B2B marketing with clear exposure to Account Based Marketing.
* Experience owning or contributing to 1:1 and/or 1 ABM campaigns with measurable commercial outcomes.
* Experience managing people, projects, campaigns or cross-functional workstreams.
* Strong knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce, Creatio or similar.
* Experience with LinkedIn Campaign Manager, outbound activity, account targeting and multi-channel engagement.
* Comfortable working alongside senior commercial stakeholders and sales teams.
* Experience tracking performance metrics linked to pipeline, opportunities, engagement or revenue.
* Exposure to content, events, outreach or campaign delivery in a B2B, consultancy, agency or professional services environment would be useful.


What you’ll get in return for your experience

A salary of £50,000 - £60,000 depending on experience, plus a performance bonus linked to commercial outcomes. Benefits include hybrid working (very flexible on days in the office), private healthcare, pension contribution, 25 days holiday plus bank holidays rising with service, learning and development support, marketing certifications, and access to an employee assistance programme.

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