About Somerce
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU.
What You Will Do
Social Strategy & Ownership
* Own social strategy across key client accounts
* Define what content gets made, why and how it performs
* Build clear content frameworks focused on:
o Virality
o Engagement
o Conversion
* Turn brand goals into scalable content output
👉 This is not a scheduling role. This is a creative + performance role.
Viral Content Direction
* Lead the creation of viral-first TikTok content
* Develop big creative ideas, not just trends
* Drive formats such as:
o Team-led content
o Story-driven content
o Entertainment-first campaigns
* Push content that feels native, not like ads
Content Production Oversight
* Direct shoots, content days and campaign activations
* Work closely with creators and internal teams
* Ensure output is:
o High volume
o High quality
o Performance-led
* Step in hands‑on when needed
Performance & Optimisation
* Analyse what content is working and why
* Identify patterns in viral content
* Continuously refine:
o Hooks
o Formats
o Messaging
* Build repeatable winning content formats
Team & Creative Leadership
* Work with content creators and editors to raise standards
* Give clear feedback and direction
* Set the benchmark for what "good" looks like
* Drive a culture of output and performance
How You'll Work
* High ownership, high standards
* Creative but commercially driven
* Fast‑paced with constant output
* Expected to lead from the front
* You care about results, not just aesthetics
Requirements
Essential
* Proven experience running social for a brand or business
* Strong track record of viral TikTok content
* Deep understanding of:
o TikTok trends
o Content formats
o Audience behaviour
* Ability to think in ideas, not just posts
* Comfortable directing shoots and content production
* Strong commercial awareness
Desirable
* Experience in fashion, beauty or lifestyle brands
* Experience scaling a brand through TikTok
* Experience managing creators or teams
Benefits
Core Benefits
* Competitive salary aligned to experience and impact
* Performance‑related bonus / commission linked to account growth
* 28 days holiday + bank holidays
* Hybrid working (London & Manchester)
* Flexible working hours
#J-18808-Ljbffr