At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.
Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.
While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands.
At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.
Position Overview/Primary Purpose
The Southeast Asia (SEA) Marketing Manager will be the strategic growth catalyst for McCormick’s Flavour Solutions B2B business, unlocking new opportunities across QSRs, chicken processors, and FMCG customers. This role leads the development of insight-led portfolio strategies, drives customer co-creation, and positions McCormick as a trusted innovation and flavour leadership partner. A key focus will be building winning, collaborative partnerships with customer marketing, Innovation, and R&D teams — both internally and externally — to deliver breakthrough flavour solutions that drive shared growth.
Key Responsibilities
1. Lead Strategic Portfolio Growth: Shape and execute long-term flavour portfolio and innovation strategies grounded in consumer, category, and culinary insights to address emerging needs and fuel business expansion across SEA.
2. Co-Create Winning Flavour Concepts: Partner with R&D, Innovation, and Commercial teams to turn insights into differentiated, high-impact product concepts. Translate trends into customer-ready stories and solutions that drive engagement and win business.
3. Build Strategic Customer Partnerships: Collaborate directly with customer marketing and innovation teams to jointly develop go-to-market strategies, activation platforms, and co-branded innovation pipelines that deliver mutual value.
4. Inspire with Flavour Thought Leadership: Represent McCormick in customer meetings, workshops, and industry forums to showcase flavour expertise, market foresight, and innovation capabilities — building brand trust and credibility.
5. Equip Commercial Teams for Success: Design and deploy impactful marketing toolkits and customer-facing materials to support commercial teams in strengthening customer engagement, accelerating conversions, and growing existing accounts.
6. Identify Growth Levers: Use data-driven market and competitive analysis to recommend new business segments, innovation territories, and partnership models. Support execution through clear, insight-backed marketing plans.
Required Qualifications:
Level of Education and Discipline Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Certifications and/or Licenses
Experience- 5–7 years of B2B marketing experience, ideally in foodservice, flavour solutions, ingredients, or FMCG.
-Demonstrated success in cross-functional collaboration, innovation marketing, and strategic customer engagement.
Interpersonal Skills
Other Skills & Competencies
- Strong commercial acumen and strategic thinking with a clear focus on growth delivery.
- Skilled in customer marketing, co-creation, and storytelling — able to influence internal and external stakeholders with impact.
- Proven ability to synthesize insights into actionable innovation pipelines and marketing platforms.
- Passion for flavour, culinary creativity, and innovation — with a strong pulse on QSR, processors, and FMCG trends.
- Excellent project and stakeholder management skills in matrix organizations.
- Willing to travel 20–30% across Southeast Asia for customer interaction and regional collaboration.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.