Overview
The Marketing Communications Manager is responsible for directing and managing marketing communication strategies and projects for one or more categories, globally. Under very limited supervision, the role manages marketing communication projects from identification of marketing objectives to content creation of communication assets/campaigns/toolkits across channels, in line with Brand personality/tone of voice and within budget.
Responsibilities
* Establishes marketing communications plans aligned with the long-term roadmap and brand positioning to enhance the end-to-end customer experience.
* Develops and adapts marketing content for various platforms, ensuring consistency with brand personality, tone of voice, and local market requirements.
* Oversees the delivery and optimization of communications across channels, including omni-channel, CRM, app, and website, to boost engagement and sales.
* Collaborates with a diverse team, fostering skill development, goal achievement, and collaboration with internal and external stakeholders.
Qualifications
* Bachelor's / Master's Degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations or equivalent.
* Minimum 5+ years of experience with Bachelor's OR Minimum 3+ years of experience with Master's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain.
* You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this.
Work Arrangement
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations. This is an office role.
About Philips
Philips is a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Benefits
Pay range for this position in Cambridge, MA is $135,000.00 to $216,000.00. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity. In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered.
Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401(k) up to 7% match, HSA with company contribution, stock purchase plan, education reimbursement and much more. Details about our benefits can be found.
#J-18808-Ljbffr