Position Overview As Director of Operations & Marketing for the UK market, you will lead our expansion and user growth strategy. You will be responsible for driving user acquisition, retention, and monetization, ensuring strong product-market fit and operational excellence. This role is ideal for a strategic and hands-on leader who can build markets from the ground up. Key Responsibilities Market Expansion & Strategy Define and execute the go-to-market strategy for the UK region Build strategic partnerships across government, transport, retail, and mobility sectors User Growth & Operations Lead user acquisition, engagement, and retention strategies across paid, organic, and community channels Explore monetization opportunities including advertising, subscriptions, and mobility services Brand & Marketing Oversee UK marketing initiatives: branding, PR, campaigns, and influencer partnerships Strengthen brand presence and customer engagement through local insights and storytelling Cross-Functional Collaboration Work closely with product, engineering, and design teams to localize the product experience Provide market feedback to shape the roadmap and support product iteration Team Building Hire, manage, and scale a high-performing UK-based team across operations, marketing, and support Set clear KPIs, team goals, and performance reviews Data-Driven Optimization Develop and monitor key market metrics Run experiments and A/B tests to improve acquisition, retention, and conversion Requirements Experience : 5 years in mobile app growth, marketing, or operations within location-based or map platforms (e.g., Google Maps, Apple Maps, Waze) Proven Market Launch : Demonstrated success in launching and scaling business in a new market Language : Fluent in English; Mandarin is a plus Business & Tech Understanding : Familiarity with app performance metrics, user funnels, and cross-functional product collaboration Education : Bachelor’s degree or above in Business, Marketing, Engineering, or related field Personal Traits : Goal-oriented, hands-on, highly adaptable, and entrepreneurial mindset