We are seeking a motivated and experienced part time Meta Paid Ads Executive
to join our growing, dynamic digital marketing agency.
Please note: you MUST have experience planning, launching and managing paid advertising campaigns on Meta.
As a part time Paid Media Executive, you will be responsible for planning, managing and optimising paid social campaigns on Meta (Facebook/Instagram). This is an exciting opportunity to work with various clients, delivering effective campaigns and achieving outstanding results in the ever-evolving world of paid social media advertising.
We have a diverse range of clients, from Michelin Star restaurants through to global manufacturing companies.
Responsibilities:
* Paid Social Campaign Management: Take ownership of managing and optimising paid social campaigns for multiple clients on Meta (Facebook/Instagram), monitoring, and optimising campaigns to meet client objectives and KPIs.
* Performance Analysis: Regularly monitor campaign performance, analyse key metrics, and make data-driven recommendations for campaign optimization. Utilise platform analytics and reporting tools to track performance, audience engagement, and conversions.
* Audience Targeting: Conduct thorough audience research to identify and target relevant audience segments on each platform. Develop and implement audience targeting strategies to maximise campaign reach and effectiveness.
* Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with the target audience. Optimise ad visuals, headlines, and descriptions to improve click-through rates and conversions.
* Budget Management: Monitor and manage campaign budgets effectively to ensure optimal allocation and maximum return on investment. Adjust budgets based on campaign performance and client objectives.
* Client Communication: Build and maintain strong relationships with clients, serving as their primary point of contact for paid social campaign-related inquiries. Provide regular updates on campaign performance, discuss strategy recommendations, and address any concerns or questions.
* Campaign Strategy: Collaborate with the team to develop paid social campaign strategies aligned with client goals and objectives. Conduct competitive analysis, identify industry trends, and implement best practices to drive campaign success.
* Reporting: Prepare comprehensive reports on campaign performance, highlighting key metrics, insights, and recommendations. Deliver reports to clients on a regular basis, providing clear and concise explanations of performance and areas for improvement.
Requirements:
* Minimum 2 year of hands-on experience managing paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and Pinterest.
* Proficient in using platform analytics and reporting tools to track and analyse campaign performance, audience engagement, and conversions.
* Strong understanding of audience targeting strategies and ability to develop effective audience segments for each platform.
* Creative mindset with the ability to collaborate with the creative team in developing engaging ad copy and visual assets.
* Excellent communication skills, both written and verbal, with the ability to effectively communicate with clients and internal team members.
* Proactive and self-motivated, with a passion for digital marketing and staying up-to-date with industry trends and best practices.
Bonus: Experience with other paid social platforms, such as TikTok, LinkedIn, or Pinterest, is a plus.
Must be UK based.
Benefits:
* Opportunity for growth and development within a small digital marketing agency.
* Work with diverse clients across various sectors, ensuring each day brings new challenges and opportunities.
* Collaborative and supportive team environment with close client relationships.
If you are a results-driven individual with a strong understanding of paid social media campaigns and a passion for delivering effective digital marketing strategies, we would love to hear from you. Please submit your resume and a cover letter highlighting your relevant experience and skills.
Job Type: Part-time
Pay: From £17.50 per hour
Expected hours: 16 – 20 per week
Benefits:
* Casual dress
* Work from home
Experience:
* running ads on Meta using Meta Ads Manager: 2 years (required)
* Meta paid advertising: 2 years (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person