THE ROLE:
* Lead and deliver proactive and reactive press activity to elevate New Look’s brand profile within the fashion, lifestyle and retail media landscape
* Drive consistent, compelling storytelling that positions New Look as a leading, accessible fashion brand
* Build and maintain strong relationships with key fashion editors, stylists, influencers and media contacts
* Protect and enhance brand reputation across all earned media channels
WHATS IN IT FOR YOU:
* 40% staff discount plus friends & family discounts throughout the year
* Access to our reward platform for external discount and offers
* Profit related bonus scheme
* Option to join our Healthcare Private Medical Scheme
* Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
* All employees are covered by our life assurance policy from day one
* Unlock extra leave with our buy more holiday scheme.
* Celebrate YOU! Enjoy an extra paid day off on your birthday each year
* Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years service)
* Spread the cost of your commute with interest-free season ticket loans
* Do your bit for the environment and save money with our Cycle2Work scheme
* We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
WHAT YOU’LL BE DOING:
* Develop and execute seasonal and campaign-led PR strategies aligned with brand objectives
* Work closely with buying and design teams teams to fulfil call ins and provide overall support to the press team
* Work closely with our press assistant to oversee all day to day press office functions including regular organic influencer gifting
* Monitor Press inbox and forward requests to the appropriate teams
* Pitch fashion stories, product drops, trend commentary and brand features to national and consumer
* Secure high-quality coverage across print, online, broadcast and fashion platforms
* Manage incoming press enquiries and provide timely, accurate responses
* Support in coordinating and hosting press days, showroom appointments and media previews
* Host an execute regular store appointments with influencers and media regionally
* Organise and support PR activity around new collections, collaborations and brand campaigns
* Build strong relationships with fashion editors, journalists, stylists and freelance contributors
* Manage sample trafficking, media loans and product placements to maximise coverage opportunities
* Support influencer and VIP dressing opportunities in collaboration with social and marketing teams
* Monitor daily media coverage and competitor activity within the fashion retail sector
* Produce weekly and monthly coverage reports, highlighting reach, sentiment and key wins
* Maintain and update media contact databases and coverage trackers
* Draft and distribute press releases, media alerts, look books and brand announcements
WHO YOU ARE:
* Ability to prioritise workload and tasks
* Good telephone manner and exemplary organisational skills
* 2-3 years in a fashion PR role
* Strong media and influencer contacts
* Minimum level of education or qualifications – bachelor level degree ( ideally within the fields of brand marketing, media or digital)
* Proven contacts within industry
* Retail experience is a plus
* Demonstrated knowledge and experience in PR
* Acute creative acumen and flair
* Proven understanding of the omnichannel marketing mix
* Insight driven and commercially aware
* Agency or in house experience
* Budget management
* Line management
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
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