Summary
Head of Marketing - B2B
Permanent
Hybrid working | Manchester Airport based
Why CAVU?
For airports, for partners, for people. We are CAVU.
At CAVU, our purpose is simple: to make airport travel seamless and enjoyable for everyone. From the smallest ideas to the biggest changes, every day is about creating better journeys and experiences.
Our portfolio spans world-class airport lounges, digital platforms, and revenue-accelerating technology that power airports and partners worldwide. Whether were building better passenger experiences or helping airports grow, our teams are united by one goal to create smarter solutions that move people and businesses forward.
About the role
The Head of Marketing B2B is a key leadership role within CAVU, responsible for shaping and delivering the global B2B marketing strategy across the Marketplace and Experiences divisions.
Reporting to the Brand & Creative Director, this role leads a talented marketing team to generate high-quality leads, strengthen CAVUs brand presence in the B2B space, and drive pipeline growth for the companys commercial teams.
With accountability for the full B2B marketing strategy spanning brand positioning, demand generation, content, and social media the Head of Marketing B2B ensures cohesive, data-led marketing execution that supports CAVUs global growth ambitions.
Balancing strategic vision with hands-on execution, the Head of Marketing Experiences leads consumer-facing campaigns to drive both turn-up guest volumes and pre-book reservations, working in close collaboration with Performance Marketing, CRM, Growth, and Commercial teams. This role plays a pivotalpart in shaping the global brand presence of CAVUs Experiences business and ensuring consistent, world- class marketing delivery.
What you'll be doing
Lead the Global B2B Marketing Strategy
Define and execute CAVUs global B2B marketing strategy across the Marketplace (Propel Connect and Commerce) and Experiences divisions. Ensure all marketing activity is aligned to business objectives, driving awareness, engagement, and lead generation across priority markets.
Drive Lead Generation & Pipeline Growth
Develop and manage multi-channel campaigns that generate qualified leads for the Growth team, supporting both new business acquisition and partner expansion. Implement clear metrics and reporting to track performance, optimise conversion, and demonstrate ROI
Brand Positioning & Proposition Marketing
Work in partnership with the Brand & Creative Director, and Head of Brand to strengthen CAVUs B2B brand identity. Ensure consistent messaging and positioning for CAVUs propositions including Connect, Commerce (Propel SaaS), and Experiences across all global marketing channels.
Leadership & Team Development
Lead, coach, and develop a growing B2B marketing team, currently comprising a Product Marketing Manager, Social Media Manager (direct reports) and Content Manager (indirect report). Foster a culture of creativity, accountability, and continuous improvement to deliver best-in-class marketing outcomes.
Collaboration with Growth & Product Teams
Partner closely with the Growth team to align marketing activities with commercial goals and pipeline priorities. Work with Product teams to understand the proposition roadmap and develop go-to-market strategies that effectively communicate value to target audiences.
Content, Events & Campaign Management
Oversee the creation of engaging B2B content, including thought leadership, case studies, and campaign materials that reinforce CAVUs market leadership. Manage participation in key industry events, ensuring strong visibility and lead capture opportunities
Market & Performance Insight
Leverage data and insights to understand market dynamics, customer needs, and campaign performance. Use these insights to refine strategy, inform targeting, and enhance the impact of CAVUs marketing investment across regions.
What we're looking for
1. Deep understanding of B2B marketing principles, including demand generation, account-based marketing, and brand positioning.
2. Knowledge of travel, aviation, or technology sectors, ideally within a SaaS, platform, or partnership-led business model.
3. Understanding of the full marketing funnel, from awareness to lead nurturing and conversion.
4. Awareness of digital marketing channels, analytics tools, and automation platforms.
5. Familiarity with cross-functional collaboration between Marketing, Growth, and Product functions.
Qualifications and Experience
6. Strong strategic thinking and planning skills, able to translate commercial goals into clear, actionable marketing strategies.
7. Excellent leadership and people management capabilities, fostering collaboration and high performance.
8. Skilled in content strategy, campaign development, and data-driven decision-making.
9. Exceptional communication and storytelling ability, both internally and externally.
10. Strong stakeholder management and influencing skills, working effectively across global teams.
11. Proven track record in a senior B2B marketing role with responsibility for strategy and execution.
12. Experience leading global marketing campaigns that deliver measurable lead generation and brand growth.
13. Background in marketing for SaaS, digital platforms, or travel-related services preferred.
14. Demonstrable success in building and leading high-performing teams.
15. Experience managing budgets, KPIs, and reporting frameworks.
Perks
16. 25 Days Holiday, increasing 1 day per year with service (up to 28 days)
17. Option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
18. 10% Company Pension
19. Annual Bonus Scheme
20. On-site Gym
21. MediCash Scheme
22. A host of flexible benefits & discounts including up to 50% off CAVU products such as Escape Lounges and Airport Parking
23. Rail and retail discounts
24. 2 paid volunteering days per year
25. Access to internal events calendar including wellbeing and ID&E activities
26. Formal and informal development opportunities, including mentoring and learning grants
27. Enhanced parental leave (T&Cs apply)
Interview process
1) Recruiter Screen
2) 1st Stage on MS Teams
3) Face to face Interview
Please note, stages 2 and 3 may change in order.
IDE at CAVU
At CAVU, Inclusion, Diversity & Equity are at the heart of who we are. Were proud to be an equal opportunities employer and we celebrate individuality.
Did you know that some people may be less likely to apply to a job if they dont meet every single requirement listed? Research shows this can especially affect women and underrepresented groups. If youre excited about this role but dont tick every box, please still apply - wed love to hear from you.
Were also committed to providing reasonable accommodations for individuals with disabilities throughout the recruitment process.
Are you ready to reach new heights? Apply now to join CAVU.
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