We are seeking a strategic and commercially driven CRM Manager to join a fast-paced Growth Marketing team. This role will take ownership of customer lifecycle marketing and promotions across email and other owned channels, leveraging CRM as a core growth driver. With a strong focus on retention, repeat revenue, and customer lifetime value, you will play a key role during a period of significant subscription growth. Managing a CRM Executive, you will deliver a dynamic campaign calendar, optimise automations across the customer journey, and collaborate closely with creative, product, and data teams to drive measurable business impact.
Job Title: CRM Manager
Job Type: 12 Month Fixed Term Contract
Location: Farnham
Salary: £51,500 – £57,500 per annum
Ref: 16055
CRM Manager – About the role
• Translating CRM strategy into clear campaign and lifecycle plans to drive repeat revenue, retention, and customer lifetime value
• Managing and developing a CRM Executive to deliver high-quality segmentation and campaign execution
• Designing, building, and optimising automated lifecycle campaigns including welcome, onboarding, replenishment, upsell, and repeat purchase journeys
• Collaborating with product and brand teams to maximise lead generation and convert prospects into engaged customers
• Developing and executing a structured experimentation roadmap to continuously improve performance
• Leveraging predictive AI models and customer insights to identify new growth opportunities across the lifecycle
• Analysing channel and promotional performance, translating data into actionable insights and recommendations
• Partnering with data, product, and performance teams to deliver aligned customer initiatives linked to business objectives (OKRs)
• Managing relationships with external technology partners to enhance CRM capabilities and maintain operational excellence
The successful CRM Manager will have:
• A marketing degree or equivalent qualification
• 5+ years’ experience in CRM or lifecycle marketing, including team management
• Proven success delivering against performance targets in a high-growth or DTC environment
• Hands-on experience with Klaviyo and strong knowledge of email marketing best practices
• Advanced analytical and segmentation skills, with the ability to interpret performance data and drive insights
• Experience collaborating with brand and creative teams to deliver high-performing campaigns
• A strong test-and-learn mindset, with experience designing and evaluating experiments
• Ability to track and optimise CRM performance metrics including engagement, revenue, retention, and LTV
• Experience using predictive models and AI-driven insights to inform decision-making
• Familiarity with ecommerce and analytics platforms such as Shopify, Recharge, PowerBI, or Mixpanel
• Experience working with third-party technology partners to deliver results
Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.
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