Our client is a fast-growing B2B company that operates across multiple brands and diverse verticals. As Marketing Manager, you will lead the full lifecycle of multi-channel campaigns, providing the strategic depth and agency-level management needed to drive lead generation across the group. This role is ideal for a candidate who can evolve the marketing function into a high-performing, data-driven department. It is also an ideal role for someone who has experience across Agency and Client-side Marketing.
The role:
* Develop and implement cohesive marketing strategies for multi-channel campaigns that align with business goals.
* Oversee the end-to-end execution of campaigns, delivering assets for both digital platforms and physical network locations.
* Drive lead generation strategies across digital and direct channels
* Manage a circa £700k to 1m budget
* Track and report on campaign performance, providing actionable insights to senior stakeholders.
* Collaborate with senior leaders and provide guidance to franchise/network partners.
About you:
* The ideal candidate will possess a mix of client-side and agency experience, bringing a balance of strategic depth and account management proficiency.
* 5–8+ years of experience in multi‑channel marketing.
* Proven track record in lead generation, PPC (Google/Bing/Meta), and SEO.
* Proficiency in CRM platforms (HubSpot/Salesforce), analytics tools (Google Analytics), and Adobe Creative Suite.
* Strong preference for candidates from B2B, service‑led, or multi‑proposition environments.
* Analytical and commercially focused; someone who is comfortable with granular data.
For the top end of the salary available, you will be an experienced Marketing Manager with a proven track record of devising and executing multi‑channel strategies within high‑growth, commercial environments. You will have 5-8+ years of experience in solid multi‑channel marketing and a strong desire to take full ownership of projects, from strategy development through to performance reporting.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
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