Overview
Hourglass Cosmetics is seeking an Area Manager to oversee and elevate the performance of regional stores across the North of England, Scotland and Ireland. This role requires a passionate leader with a proven track record in people management and hands-on sales leadership. You will coach teams to ensure our premium customer experience is delivered in regional stores and help exceed commercial targets.
Key Responsibilities
* Own and drive retail performance across the North England, Scotland and Ireland regional stores, ensuring sales targets and KPIs are achieved.
* Analyze business performance and identify opportunities to maximize sell-through, ranking and brand positioning.
* Develop and implement sales strategies that align with overall brand objectives and retail partner goals.
* Collaborate with internal teams (marketing, merchandising, operations) to ensure seamless execution of brand initiatives and new product launches.
* Work closely with Managers and store leadership to drive engagement and results.
* Manage time effectively between regular store visits and spending quality time with the sales team on the shop floor.
* Set and manage regional stores’ sales targets and KPIs to maximise sales and rankings in all doors.
* Lead by example in planning and organising the business for success.
* Understand retail context and category performance in the region to assess risk and identify opportunities and devise by-door retail strategy.
* Coach and inspire the Managers to be sales and customer focused with Hourglass.
* Oversee VM operations related to stores and teams, coordinating with VM and Store Design for new openings and launches.
* Review stock holding levels and work with the Operations Director to resolve issues and ensure processes are followed.
* Support and drive additional events and activity plans to build brand awareness and grow the business.
Education and Training
* Work closely with the Education team to ensure your team is set up for success by attending regular training sessions.
* Collaborate with Education to drive artistry, product knowledge, and service excellence through tailored training sessions and in-store coaching.
* Ensure Hourglass values are reflected in all customer interactions across regional stores.
Team Leadership & Brand Advocacy
* Lead and manage the Retail team, recognizing successes and addressing opportunities in a fair and consistent manner.
* Inspire through leaders, ensuring teams feel empowered and engaged with the brand.
* Recruit and manage area vacancies to ensure the right people are in the right roles.
* Act as the key liaison between the brand and retail partners to drive advocacy and long-term success.
* Represent the brand at key retail and industry events.
* Set clear and consistent targets to continuously build the business, while staying within budget and using resources wisely.
* Maintain payroll documents for the area, ensuring commission and overtime are accurately logged.
* Approve team rotas and review time and attendance sheets.
* Support HR matters, including investigations, disciplinaries, and performance management processes.
* Uphold the Unilever Code of Conduct.
Qualifications
* 6+ years of beauty management experience working with luxury specialty retailers
* Positive energy and passion for makeup, skincare and service
* Superior training and motivational abilities
* Highly organized and structured management approach
* Strong analytical skills to review sales results and promotional impact
* Excellent communication and interpersonal skills
* Advanced makeup artistry skills
* Strong eye for merchandising and luxury environment detail
* Ability to travel and manage remotely
* Experience with MS Word, PowerPoint and Excel
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