Job Description
Job Overview:
We are seeking an experienced, strategic Email Marketing Manager to elevate our CRM efforts in the cycling industry. As our Email Marketing Manager, you will work closely with the CRM Manager to develop and execute comprehensive email marketing strategies, implement automation workflows, and enhance customer segmentation. You will oversee the planning, creation, and distribution of marketing emails, SMS messages, and app notifications while driving performance analysis and optimization. A key focus will be scaling our CRM efforts through sophisticated campaign management and loyalty program development.
Key Responsibilities:
1. Email Campaign Strategy: Lead the development and implementation of strategic email marketing campaigns that drive engagement, conversion, and retention across all customer segments.
2. Marketing Automation: Design and optimize automated email journeys and workflows to deliver personalized, timely communications throughout the customer lifecycle.
3. Customer Segmentation: Create sophisticated audience segmentation protocols to ensure targeted, relevant communications that maximize engagement and conversion rates.
4. Loyalty Program Development: Support the evolution of our customer loyalty initiatives, identifyi...