We have an exciting opportunity for a Retail Marketing Manager to join the team at Vertu. We are offering a basic salary of £36,000, plus a company car and excellent company benefits. This role offers flexible location working, with travel to Head Office in Gateshead and dealerships as required.
Reporting into the Head of Retail Marketing, you will play a crucial role in building awareness of the Vertu brand and our dealership network, driving footfall into our sites and traffic to our website. You'll have the opportunity to work across the full marketing mix, from initial brief to final delivery.
This role is ideal for someone who is commercially minded, confident in stakeholder management, highly organised, and thrives in a fast-paced environment. If you enjoy working across multiple campaigns, coordinating complex activity, and delivering measurable results — this could be the perfect next step in your career.
Key Purpose
Plan and deliver all New, Commercial, Used and Motability campaigns by franchise
Ensure smooth end‑to‑end delivery of campaigns through excellent project management
Build strong working relationships with manufacturer partners, identifying opportunities for process improvement and increased collaboration
Closely manage monthly and annual budgets, ensuring performance aligns to growth targets
Ensure all activity aligns with FCA regulations and manufacturer brand guidelines
Play a central role in building brand awareness, supporting the Vertu Motors growth strategy
Main Responsibilities
Develop a deep understanding of the market landscape, including competitors, customer behaviour and emerging trends, using this insight to elevate marketing performance
Partner with the in‑house Advertising team to develop clear, compelling marketing plans aligned to national campaigns and franchise strategy
Take full accountability for franchise budgets, delivering regular performance commentary and cost‑efficient planning recommendations
Lead dealership retention events, coordinating logistics, asset creation, engagement plans and rollout across all sites
Analyse enquiry, sales and conversion data to drive targeted marketing actions
Work with dealerships and the Marketing Partnerships team to maximise local sponsorships, product placement opportunities and county show activations
Ensure all franchise web content is accurate, engaging and up-to-date — including new model launches and offer updates
Coordinate offer generation and brief Studio and Media Agency partners to produce high‑quality creative and effective regional media assets
Represent the franchise or division in key forums including Divisional Operations Meetings, dealership reviews, manufacturer conferences and wider strategic conversations
Support the wider Marketing team across local partnerships, outdoor events and retail initiatives
Essential Criteria
Degree preferred but not essential
Full UK Driver's Licence
Strong Microsoft Excel and PowerPoint skills
Ability to use data and marketing cohesively to inform decisions
Understanding of Google Analytics
Willingness to travel to Gateshead and dealerships when required
Flexible on location — candidates from any region are welcome to apply
Desirable Criteria
Experience using project management tools (e.g., Asana)
Automotive marketing experience
CIM qualification
Personality & Behavioural Qualities
Aligned with Vertu Motors' core values
Creative thinker with strong problem‑solving ability
Positive "can‑do" attitude, even under pressure
High energy, resilience and passion for driving results
Analytical mindset with good commercial judgement
Ambitious — both personally and for the business
Excellent personal organisation and ability to prioritise effectively
What We Offer
We are proud to invest more in colleague development than any other motor retailer. If successful, you'll benefit from ongoing training, career development and a comprehensive benefits package including:
25 days holiday rising with length of service + bank holidays
Access to our colleague rewards platform with cash-back and retail discounts
Preferential service rates
Colleague purchase scheme
Share incentive scheme
Pension
Enhanced maternity & paternity leave
Apply today to be considered for this role
If your application is successful, employment checks will be required, including verification of previous employment, address, credit history, and criminal record.