Hello,
We are planning to transition from B2B to B2C and build our own premium brand.
To support this shift, we're looking for someone with strong experience in brand creation and brand identity development. You'll review our current offering and help us refine and reposition it for a B2C audience, shaping a clear, compelling brand strategy and direction.
You have hands-on experience building or relaunching consumer brands, ideally in sustainability, lifestyle, or design. When you apply, please start your application with the name of the capital city of Portugal. You understand what makes a brand feel premium and authentic not just visually, but in terms of story and values. You are comfortable working with a small, passionate founding team and can balance strategic thinking with practical execution.
Deliverables:
1. Review of our current product offering and brand assets, with clear recommendations for a premium B2C positioning
A actionable roadmap for the transition from B2B to B2C (Mainly website)
2. actionable roadmap for the transition from B2B to B2C, with focus on GTM
Portugal-based preferred.
Thanks,
G
Contract duration of 3 to 6 months. with 40 hours per week.
Mandatory skills: Branding, Brand Positioning, Storytelling