About Content With Purpose
CWP is dedicated to uncovering, creating and sharing stories that truly matter, stories that inspire action, cultivate hope, and pave the way for a future where every individual and organisation recognises their potential to contribute to a better society and a healthier planet.
How?
We partner with professional member associations and trade bodies to produce and promote sector-focused ‘digital series’ for their industries. These series include multi-platform, ‘narrowcast’ content; including documentaries, short films, interviews and written material. Our stories focus on individuals and organisations making a positive impact and that have real-world solutions.
Why?
Our vision is a world where everyone feels empowered to play their part in creating a better tomorrow. The digital series we create are aimed at supporting professionals to drive progress within their sectors towards a positive future. Our innovative, purpose-driven content is case study and character-led; highlighting the issues, the solutions and the required innovations to drive a more sustainable future.
Who?
Our digital series feature people and organisations at the forefront of pushing their industries towards a sustainable future, whether that be through exciting technological innovation or rethinking the way business is done. These pioneering stories are aimed at stakeholders across government, academia, the private sector, non-profits, the next generation, and the general public.
Role Overview
We are seeking an experienced Public Relations Manager with a strong background in sustainability communications and a deep understanding of the SDGs. This is a part-time, freelance role designed to support a series of monthly campaign launches across a range of themes within the UN Sustainable Development Goals (SDG) and sustainability-focused clients and sectors. The ideal candidate will have a proven track record in B2B public relations, particularly in engaging with trade bodies and cross-sector stakeholders. This role is pivotal in shaping and amplifying our clients' sustainability narratives, ensuring alignment with global development goals and fostering meaningful industry engagement.
Key Responsibilities
* Strategic Communication: Develop and execute comprehensive PR strategies that align with our Partner's objectives.
* Media Relations: Cultivate and maintain relationships with key industry press and publications, journalists, and industry influencers to secure high-impact coverage.
* Stakeholder Engagement: Collaborate with trade bodies, industry associations, and cross-sector partners to promote unified sustainable development messages.
* Content Development: Create compelling press releases, thought leadership articles, and case studies that highlight our partner's sustainability and wider SDG initiatives.
* Campaign Management: Lead multi-channel PR campaigns, ensuring consistent messaging across traditional and digital platforms.
* Crisis Communication: Provide strategic counsel during ESG-related crises, managing reputational risks effectively.
* Performance Analysis: Monitor and report on PR campaign effectiveness, using insights to refine strategies.
Qualifications and Experience
* Educational Background: Bachelor's or Master's degree in Communications, Public Relations, Environmental Studies, or a related field.
* Professional Experience: Minimum of 5 years in public relations, with a focus on sustainability and B2B communications.
* Industry Knowledge: In-depth understanding of the UN SDGs, ESG frameworks, and sustainability reporting standards.
* Media Expertise: Demonstrated success in securing media placements and managing press relationships.
* Stakeholder Relations: Experience working with trade bodies and multi-industry stakeholders to advance sustainability agendas.
* Communication Skills: Exceptional writing, editing, and verbal communication abilities.
* Analytical Skills: Proficiency in using analytics tools to measure PR campaign success and inform strategy.
Desired Attributes
* Strategic Thinker: Ability to align PR initiatives with broader business and sustainability goals.
* Collaborative Leader: Strong team player who can lead cross-functional projects and foster partnerships.
* Adaptable Professional: Comfortable navigating the evolving landscape of sustainability communications.
* Ethical Communicator: Commitment to transparency and authenticity in all messaging and alignment to the CWP Values and Brand Book.
What We Offer
* Impactful Work: Opportunity to contribute to meaningful sustainability initiatives across various industries.
* Professional Growth: Access to continuous learning and development opportunities.
* Inclusive Culture: A diverse and supportive team committed to shared values and goals.
Application Process
If this sounds like the role for you, and you are excited by the opportunity to use your skills to create a better tomorrow, we’d love to hear from you! Please email your CV to Christine Beardsell, Head of Content Marketing at CWP on christine@contentwithpurpose.co.uk. Please also include a few thoughts on why this position appeals to you, and why you think your experience is a fit.
Location: Remote
Salary: £250-£300 day rate dependant on experience
Time: Estimated 1 day per week
Reports To: Head of Content Marketing
Please note: CWP is committed to applying its equal opportunities policy at all stages of recruitment and selection. Shortlisting, interviewing and selection will always be carried out without regard to gender, gender reassignment, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or belief, age, pregnancy or maternity leave or trade union membership.