About Us
We're Digital Media Team, a fast-growing performance marketing agency based in Manchester, specialising in paid social, PPC, email marketing, and creative for eCommerce brands. We work with some of the UK’s most exciting names in fashion, lifestyle, and retail. At DMT, we're a close-knit team that thrives on collaboration, innovation, and seeing our clients grow.
The Role
We’re seeking an experienced and strategic Head of Paid Media to lead our dynamic team and drive exceptional results for our clients across Paid Search and Paid Social. This senior role is central to the agency’s growth, responsible for the day-to-day operation of our Paid Media department, developing our service offering, managing key accounts, and line-managing a talented team. You’ll be directly accountable for client performance targets, paid team revenue growth, forecasting, retention, satisfaction, and overall commercial success.
Leadership & Strategy
* Develop and execute an overarching paid media strategy aligned with client objectives and agency goals.
* Lead, mentor and inspire a high-performing team, ensuring professional development and high morale.
* Act as a senior point of contact for top-tier clients, building trust-based relationships.
* Own commercial targets for Paid Search & Paid Social, ensuring measurable ROI.
Campaign Management & Growth
* Oversee planning, implementation, and optimisation of Paid Search and Paid Social campaigns across Google Ads, Meta, TikTok, LinkedIn and emerging platforms.
* Manage large ad spend budgets
* Drive innovation through testing new platforms, tools, and campaign strategies.
* Develop 12-month growth roadmaps with advanced forecasting, data-backed KPIs, and regular performance reviews.
Analysis & Reporting
* Use advanced analytics (Shopify, Triple Whale, Motion, GA4, Looker Studio) to track MER, ROAS, CAC, and LTV.
* Transform data into actionable insights for creative adjustments and media strategy refinements.
* Deliver clear, detailed reports that link day-to-day tactics with long-term growth goals.
Cross-Functional Leadership & Collaboration
* Partner with Creative, CRM, and UX/CRO teams to deliver cohesive, multi-channel strategies.
* Act as the strategic anchor within client accounts, coordinating Paid Media Execs & Creative Strategists
* Contribute to pitches and new business opportunities.
Innovation & Optimisation
* Implement robust A/B testing and systematic account optimisation.
* Stay ahead of industry developments, including AI’s impact on Paid Media performance.
* Champion performance-driven creative by working closely with design and video teams.
Team Development
* Line manage and develop Paid Media Team, setting clear objectives and growth plans.
* Build a culture of innovation, continuous learning, and high performance.
Who You Are
* A strategic, commercially focused leader passionate about digital and paid media
* Naturally collaborative, able to bridge creative strategy and media buying.
* Analytical and data-driven, but with strong creative instincts.
* Comfortable challenging the status quo and fostering innovation.
* Highly organised, with excellent self-management and prioritisation skills.
* A confident communicator who can translate complex insights into simple, persuasive narratives for stakeholders.
Experience
* 6+ years managing high-value client accounts in Paid Search & Paid Social with proven ROI results.
* Demonstrated success in leading high-performing teams in an agency environment.
* Deep knowledge of Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn Ads, Programmatic Display, SEO, and affiliate networks.
* Strong commercial acumen with experience managing media budgets and driving revenue growth.
* Proven track record developing long-term strategies, testing roadmaps, and leading large-scale optimisations.
Skills & Competencies
* Expert in analytics and attribution modelling (GA4, Looker Studio, Triple Whale).
* Comfortable with forecasting, budgeting, and profit accountability.
* Strong grasp of upper-funnel media and its role in long-term growth.
* Ability to build and maintain trust-based client relationships and present with confidence.
* Excellent leadership, stakeholder management, and interpersonal skills.
* Fashion, beauty or furniture experience is advantageous but not essential.
Benefits
* Company events
* Culture 'meet-ups'
* Private healthcare scheme
* Flexible working arrangements
Job Details
* Type: Full-time
* Salary: Flexible and revealed upon application
* Schedule: Monday to Friday (Finish at 4pm on Fridays)
* Location: Manchester City Centre - Hybrid working model (3 days a week in office, 2 at home)