Job Description
The Role
This is a high-impact leadership role that will shape how ASOS shows up in the world - from always-on social to cultural moments, editorial platforms and media coverage. You’ll drive fame for ASOS through innovative communications strategies, setting the direction for how we engage with millions of customers and communities globally.
We’re looking for a bold, forward-thinking leader at the forefront of content and social marketing. You’ll bring a fresh and original approach, elevating traditional programming with cutting-edge ideas and strategic thinking.
You’ll be responsible for inspiring connections between the ASOS brand and our audience through cultural relevance, smart storytelling, and standout activations. You’ll lead a global team and budget, collaborate cross-functionally, and run a world-class communications function at pace and scale.
The Details
* Strategy & Innovation: Define and lead ASOS’s social and content strategy, staying ahead of trends and driving creative, audience-first campaigns.
* Team Leadership: Inspire a high-performing team across social and content, fostering creativity and operational clarity.
* Brand Impact: Deliver culturally-resonant content that builds brand fame and emotional engagement.
* Platform & Channel Growth: Expand into new formats and platforms, ensuring content aligns with Gen Z and Millennial audiences.
* Collaboration: Partner across Brand, Creative, Talent, and Commercial teams; manage agency and creator relationships.
* Measurement: Set KPIs, track performance, and report business impact via MMM and other methodologies. Present learnings and recommendations to senior leadership.
* Operations: Manage budgets and campaign delivery, ensure compliance and best practice with platform guidelines (including ASA regulations, music licensing, and ethical standards) and oversee social crisis comms.
Qualifications
Who we’re looking for
You're an experienced social and brand communications leader with deep expertise in fashion and/or retail, and you’re fluent in the dynamics of youth culture, social platforms, and digital storytelling. You thrive in fast-paced environments and bring a confident, agile mindset to everything you do.
You'll have:
* Significant experience in global Social and Brand Communications, ideally within a Fashion / E-commerce context.
* Proven success in crafting social and content strategies that drive brand relevance and measurable results.
* Confidence in managing agency and platform relationships.
* Deep knowledge of all major social platforms (Instagram, TikTok, YouTube, Snapchat, etc)
* Proven experience of leading and developing high-performing Social teams
* The ability to thrive in fast-paced, high-growth environments.
Additional Information
BeneFITS’
* Employee discount (hello ASOS discount!)
* Employee sample sales
* 25 days paid annual leave + an extra celebration day for a special moment
* Private medical care scheme
* Discretionary bonus scheme
* Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.