CRM DATA MANAGER
SALARY UP TO £65,000
HYBRID
LONDON - VERY FLEXIBLE WORKING - NO SET DAYS IN THE OFFICE
THE COMPANY
This is a FTSE 100 multinational home improvement retail business
THE ROLE
As a CRM Data Manager, you can expect to be involved in the following:
* Play an integral role in the planning and delivery of complex, personalised, automated programmes, utilising knowledge of Tealium capability
* Build CRM segments in Tealium to the required specifications for CRM and Performance marketing deployment
* Have a deep understanding of the capability of Tealium and educate CRM Managers and Data Analysts on this and where it can be applied to improve performance
* Build the required in house capabilities for campaign build to enable reduced reliance on agency partners
* Adhere to data quality/management best practices and regulations including ensuring compliance with GDPR
YOUR SKILLS AND EXPERIENCE
* Extensive experience using Tealium or equivalent CDP platform with knowledge of how data flows into TealiumA/S via different integration methodologies
* Experience in CDP management - Tealium, mParticle, Segment or equivalent market-leading CDP
* Knowledge of SQL, JavaScropt/Python/NodeJS for editing data as well as understanding of SDKs, APIs and JSON
* Able to explain technical concepts to non-technical colleagues
* Skilled in scoping and delivering data requirements for programmes with automation and personalisation requirements
BENEFITS
* Salary is up to £65,000
* Hybrid working
How to apply
Express your interest by sending your cv to Valentine via the apply link attached to this page