We are seeking a results-driven Google Shopping & Rank Math SEO Specialist to manage and optimize our product visibility and performance across search engines and shopping platforms. The ideal candidate will have experience in setting up, managing, and scaling Google Shopping campaigns while ensuring our website is fully optimized using Rank Math SEO for WordPress.
Key Responsibilities: Google Shopping:
* Set up and manage Google Merchant Center accounts and product feeds.
* Create, optimize, and monitor Google Shopping campaigns via Google Ads.
* Ensure product data is accurate, up-to-date, and complies with Google policies.
* Analyze campaign performance and implement data-driven optimizations to increase ROI.
* Troubleshoot feed and ad issues with Google support when necessary.
Rank Math SEO (WordPress):
* Perform on-page SEO using the Rank Math plugin, including schema markup, meta tags, internal linking, etc.
* Conduct keyword research and implement strategies to improve organic visibility.
* Audit and optimize product/category pages, blogs, and landing pages for SEO.
* Monitor SEO health via tools like Google Search Console, Analytics, and Rank Math.
* Implement and manage technical SEO tasks, such as sitemap configuration, robots.txt management, and 404/redirect fixes.
Qualifications:
* Proven experience with Google Shopping and Google Merchant Center.
* Strong knowledge of Rank Math SEO plugin and WordPress CMS.
* Experience with Google Ads, Google Analytics, and Google Search Console.
* Solid understanding of SEO best practices and algorithm updates.
* Analytical mindset with strong attention to detail.
* Excellent communication and organizational skills.