Overview
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. We are a values-based organization that earns client TRUST by ensuring media transparency and objectivity in decision-making. We apply REASON & logic to finding solutions to clients\' business challenges, and the Pursuit of HAPPINESS matters to us. We invest in colleagues’ wellbeing and growth through initiatives, clubs, and cultural events. We have been top ranked in Ad Age\’s Best Places to Work for six years in a row.
Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.
YOUR ROLE
We are looking for a passionate, collaborative, and adaptable Sr. Analyst to join our team in a hybrid role (in office and from home). The Analytics group (Redbox) is focused on data analysis, measurement, and storytelling. We tackle consumer insights, audience exploration, brand health, competitive analysis, media attribution, media accountability, data dashboarding and advanced modeling using traditional and non-traditional data sources. We aim to guide clients’ media effectiveness measurement to be holistic, capture incrementality, and focus on business outcomes.
As a Sr. Analyst you will drive day-to-day analytics excellence for our clients, promote data-driven decision making across the agency and with our clients, and collaborate with New Business, Strategy, and Account Teams. The Analytics group provides direction and strategic thinking in data science.
Responsibilities
* Transform raw data into engaging visuals and compelling stories; bring data and research to life for clients and choose visuals and mediums to deliver the message.
* Translate clients’ business questions into actionable measurement frameworks.
* Generate quantitative and qualitative consumer and market research including:
o Demographic, psychographic, and behavioral profiling
o Media channel coverage, penetration, receptivity
o Brand health deep dives
o Competitive analysis
* Help media team understand historical media performance, optimize media budget, and allocate budget across multiple channels.
Requirements
* 2-3 years of experience in the marketing analytics space.
* Experience creating data visualizations and dashboards to support media investment decision making
* Experience with media research tools (e.g., YouGov, MRI-Simmons, Scarborough, GWI, Vivvix, Pathmatics, Nielsen Media Impact)
* Hands-on experience with MMM, MTA, experimentation, or brand lift studies
* Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
* Familiarity with programming languages is a plus (R, Python, dbt, SQL)
Location
This role is hybrid and requires working onsite at our New York office, with flexibility to work from home too.
Salary
75,000-90,000. Commensurate with experience. Compensation determined by skills, qualifications, certifications, tenure, and role requirements.
Crossmedia Benefits
Benefits include:
* Hybrid work options
* Open/Flexible PTO with US & UK policies
* Sponsored healthcare options and mental health support
* 401k with company match (USA) and Pension (UK)
* Paid sabbatical at milestone anniversaries
* Generous paid parental leave
* Life milestone recognition and support
* The Pursuit of Happiness Fund
* Cell phone/tech reimbursement
* Student Loan repayment (US)
* Learning & Development programs
* And burgers – lots and lots of burgers
Commitment to Diversity and Inclusion
Diversity is in our DNA. As a minority-owned company, we are committed to an inclusive environment at every level. We have programs and leadership representation focused on diversity, with XMEquity365 driving representation, education, and supporting underrepresented groups.
Crossmedia is committed to providing equal employment opportunities and a diverse, inclusive company culture. We do not discriminate on protected characteristics. All job requirements are subject to revision to reflect business needs, and accommodations may be provided to enable individuals with disabilities to perform essential functions. This description does not imply that these are the only duties to be performed. This is an at-will position where applicable.
In compliance with the Americans with Disabilities Act and related laws, accommodations may be requested by emailing people.team@xmedia.com.
#J-18808-Ljbffr