Role Overview
Trinity Homecare Group, a CQC Outstanding‑rated care provider with over 20 years of experience, is hiring a Performance Marketing Executive based in Worcester Park, Surrey. The role involves managing paid and organic marketing efforts across three homecare brands to drive lead generation.
What You’ll Do
* Execute paid test‑and‑learn programs, including ad copy testing, keyword experiments, and landing‑page optimisation
* Build and optimise landing pages for both paid and organic conversion
* Manage local SEO strategy, targeting Google Local Pack dominance for high‑intent homecare searches
* Optimise for AI overviews and emerging search technologies
* Lead technical SEO: audits, schema markup, site speed, mobile optimisation, and structured data
* Develop keyword strategies across organic and paid channels
* Partner with a digital agency to progressively build internal capability
* Collaborate with Brand Marketing on keyword‑led content optimisation
* Track and report performance monthly against targets
Essential Qualifications
* 3–5 years of hands‑on SEO experience with proven organic growth
* Deep local SEO expertise (Google Business Profiles, local pack rankings, multi‑location strategy)
* Strong technical SEO foundation (site architecture, schema, crawlability)
* Experience with paid search optimisation and landing‑page testing
* Proficiency in Google Search Console, GA4, Google Ads, Screaming Frog, SEMrush/Ahrefs
* Experience in the healthcare or service‑based sector is highly desirable
You Are
* Data‑driven and commercially focused, evaluating SQLs and CAC rather than just rankings
* A self‑starter who thrives on ownership and accountability
* Detail‑oriented with a systematic approach to testing and optimisation
* A collaborative team player who works well across functions and with agencies
* A continuous learner keeping up with algorithm updates and emerging best practices
Benefits
* Competitive salary up to £35,000 per year, commensurate with experience
* Hybrid working model with a flexible approach and Worcester Park office base
* 25 days’ holiday, plus a birthday off and bank holidays
* Meaningful work helping families find trusted care during challenging life moments
Trinity Homecare Group is an equal opportunities employer.
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