Job Description
Digital Tagging and Tracking Manager (Senior Web Analyst) | Leading Digital Business | Hybrid – North West (2–3 days per week in the office) | Salary: £55-£60K + bonus + benefits
Our client, a market leader in the digital sector, is seeking a Senior Analyst looking to make the step up into a Digital Tagging and Tracking Manager role to drive their data strategy and measurement framework. This is a fantastic opportunity to lead a specialist team and shape the data infrastructure powering a high-growth, technology-driven business.
The Role:
As Digital Tagging and Tracking Manager, you will own the end-to-end tagging and tracking strategy, ensuring robust data collection, governance, and actionable insights across a complex digital ecosystem. You’ll collaborate with senior stakeholders to translate business objectives into a clear, scalable data strategy that empowers decision-making at every level.
Key Responsibilities:
1. Define and implement the digital tagging and tracking strategy across web and app platforms
2. Lead, mentor, and develop a team of tagging and analytics specialists
3. Ensure data quality, consistency, and compliance with privacy regulations (e.g., GDPR)
4. Collaborate with marketing, product, and technology teams to deliver actionable insights...