The Brand
Rheal is one of the fastest growing nutrition brands in the UK - on a mission to help more people live healthier & happier with superfoods. We value the health of our consumers and the planet, by providing high quality, organic products and planting trees with every order. In the last few years we have appeared on BBC One’s Dragons’ Den, grown from a team of 2 to over 40, and were listed as the third fastest growing business in the UK as part of the prestigious Sunday Times Fast 100 awards. There really couldn’t be a more exciting time to join our team and become part of this journey!
Our Story
When Founders Charlotte & Sean met in 2015, Charlotte was struggling with her health following her diagnosis with Coeliac Disease. They began to realise how much her fatigue and digestive issues were restricting her living a normal life. So they decided to take these issues into their own hands and look for other ways to help her condition. Leading them to Superfoods!
After just a few weeks of experimenting with superfoods, they discovered that these ingredients were having such a positive impact on not just Charlotte’s health, but Sean’s too. Since then, they’ve never looked back! You can read more about their story and journey here.
The Role: Head Of Performance Marketing
Here at Rheal, we put our customers at the heart of everything we do, and it’s of the utmost importance to us that we continue to connect with them in meaningful ways and fuel the growth of our mission-driven brand.
We’re searching for a Head of Performance Marketing to join our team and take full ownership of our growth marketing strategy across all channels. You’ll be responsible for driving customer acquisition, optimising performance across digital platforms, scaling campaigns efficiently, and maximising return on ad spend. As a key leader in the team, you’ll bring a data-driven mindset, creative problem-solving, and a passion for growth to help Rheal reach new audiences worldwide. You’ll be an integral part of a dynamic, highly-driven team that shares the same passion for making a Rheal difference.
General Details:
* 37.5 hours per week: (full-time & permanent)
* Remote working (With Co-working space in London and Newcastle)
* Salary is negotiable
Responsibilities Include:
Are
Paid media strategy
* Lead the strategy for all performance channels including Digital, Partnerships, Affiliates, Influencers, Direct, F2F and Owned across all markets
* Utilising paid media and direct marketing tactics to drive performance of lower funnel activity (to reducing mCPT/ CPAs and increasing LTV:CPA ratio) in line with our overall marketing strategy set by the CMO
Paid media planning and implementation
* Oversee planning, forecasting and implementation and performance optimisation across Digital, Partnerships, Affiliates, Influencers, Direct, F2F and Owned channels
* Allocate appropriate resource including in-house team and agency
* Partner with the Brand team to ensure creative assets are building a valuable brand and enabling us to hit specific channel performance objectives
Team leadership
* Coach and develop team members
* Create a culture of high performance in the Digital, Affiliates & Partnerships team and in partnership with other key teams, inspiring with context and direction, setting ambitious but achievable expectations and holding your team to account for delivery
* Be an active member of the senior team marketing team
Deliver the numbers
* Work with CMO to set appropriately ambitious metrics for your channels, hold teams to account in delivery and take pre-emptive corrective action as needed
* Establish and maintain effective senior partnership with Commercial Finance and Data & Insights teams to implement proactive planning and performance tracking processes to drive high performance
* Be able to report back on your numbers and make recommendations on changes to the plan to drive improved results
Ideal Candidate and Experience
Area
Skills & experience
Expertise and experience in relevant marketing channels
* Proven breadth and depth of marketing experience holistically and in relevant channels gained across different companies with different marketing mixes and targets
* Demonstrated ability to drive a game-changing marketing agenda in a high growth environment, marrying deep knowledge and understanding of current best practice along with an appetite to test and learn
* Appreciation of the symbiotic relationship between brand & marketing, able to partner effectively with brand team to ensure creative drives marketing effectiveness and builds the brand
Team and company leadership
* Experience of successfully managing a team, getting the best out of individuals as well as building a strong team culture
* A credible business leader who can represent marketing at a company level internally and externally
* A clear and motivating communicator
Strategy, planning & execution
- Big picture thinking combined with high numeracy and analytical skills
- Experience in building paid marketing strategies to deliver targets
- Experience in managing paid media strategy including key metrics (sign-ups, CPT, CAC, ACDs, CVR & LTV:CAC)) and delivering results
- A proactive and inquisitive approach to utilising AI within the marketing function
What we offer
* An opportunity to join the largest superfood brand in the UK; with health, wellbeing & sustainability being at the core of what we do
* An inspiring and empowering culture - support each team member to reach their potential
* 25 days holiday + bank holidays
* Private healthcare provided through AXA
* Mental health support & therapy available through AXA
* Free & discounted Rheal products
* Team trips and socials