Vaseline Experiential Specialist at Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
Job Purpose
* The Brand Experience Specialist supports Power Brand Lead in creating integrated brand plans as part of the Demand Creation Squad.
Responsibilities
* Develop and execute unmissable, engaging and impactful Power Brand experiences that connect with the target audience/social cohort, reinforce brand positioning, and drive measurable results including awareness, penetration and brand power.
* Lead the planning and execution of in‑store activations; main shelf and additional visibility; retail / sampling experiences, creating memorable moments that enhance the shopper journey, driving penetration, sales and UBS.
* Collaborate with the Influencer & PR Lead and Content team to integrate into brand experiences, leveraging their reach and engagement to amplify events and generate content.
* Manage external activation agency relationships, providing clear briefs, overseeing development; whilst ensuring seamless execution within budget and timeline parameters.
* Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, sales impact to measure ROI and inform future strategies.
Experiences & Qualifications
* Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital‑first approach.
* Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands, understanding the target audience/social cohort and trends.
* Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
* Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
* Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
* Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.
Additional Requirements
* Retail Experience: Experience with visual merchandising, store design, shelf visibility, instore events, sampling.
* Agency Experience: Working at an experiential marketing agency with diverse experience across multiple brands and projects is an advantage.
* Data Analysis Skills: Confidence using data to track activation performance, measure ROI, repeat post sampling to inform future strategies.
Skills
* Brand Strategy & Vision: Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers and drive brand power.
* Product Understanding: In‑depth understanding of the brand formulation and how to bring product superiority to life during the shopper journey to drive desire and conversion.
* Strategic Alignment: Ability to align activations with overall brand and marketing objectives, ensuring consistency in messaging and brand expression across touchpoints.
* Creative Concept Development: Generating innovative and engaging brand experience concepts that align with brand objectives, target audience/social cohort and budget.
* Event Planning & Execution: Strong organisational and logistical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline.
* Digital Fluency & Technology: Understanding of digital marketing channels and tactics to amplify brand experiences, drive online engagement, and track results.
* Data Analysis & Reporting: Ability to track and measure the impact of activations, using data to optimise future experiences, demonstrate ROI, and inform strategic decisions.
* Teamwork & Collaboration: Ability to effectively collaborate with internal teams (e.g., marketing, sales, creative) and external partners (e.g., agencies, vendors) to deliver seamless and desirable brand experiences.
* Communication & Presentation Skills: Excellent written and verbal communication skills to articulate ideas, present concepts and inspire stakeholders.
Job Details
Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Other. Industries: Manufacturing.
EEO Statement
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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