Overview
MEPS International Ltd is a leading global provider of independent steel market analysis, specialising in researched steel prices, indices, and forecasts.
From our headquarters in Sheffield – the UK’s historic “Steel City” – MEPS delivers trusted market intelligence used by organisations around the world to support purchasing decisions, contract negotiations, and long-term strategic planning.
Our commitment to independence, accuracy, and integrity has established MEPS as one of the most respected and widely referenced sources of steel market information worldwide.
We are now seeking an experienced Head of Marketing & Commercial Strategy to join our team in Sheffield and play a key role in shaping the next stage of MEPS’s commercial growth and global market presence.
The Role
This is a senior leadership position responsible for managing the Marketing Department and shaping the company’s commercial strategy across marketing, sales, and customer service.
The successful candidate will also form part of the Senior Management Team, contributing to wider business strategy and helping to guide the future commercial development of MEPS.
In this role, you will bring these functions together under a coordinated commercial framework, ensuring that marketing activity, sales engagement, and customer relationships are aligned and working towards shared commercial objectives.
The role requires an experienced marketing leader with strong commercial awareness and proven management capability. You will be comfortable operating strategically while maintaining a practical, hands-on approach when required, leading and developing people while working collaboratively with colleagues across the business.
Key Responsibilities
* Generate demand and new business growth.
* Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service.
* Strengthen and promote the MEPS brand internationally through effective marketing initiatives.
* Oversee marketing campaigns, communications, and digital activity including website strategy, search engine optimisation (SEO), AI search visibility (GEO/AEO), content marketing, and online lead generation.
* Understand paid search, paid social, SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and content marketing.
* Support subscription renewals through value reinforcement, engagement programmes, and usage storytelling.
* Ensure a consistent and high-quality customer experience across all commercial touchpoints.
* Work closely with fellow senior managers to identify commercial opportunities and support business growth.
* Analyse market trends and customer needs.
* Encourage a collaborative approach across teams, reflecting MEPS’s strong culture of teamwork.
* Leadership and Management responsibilities.
Qualifications
The successful candidate will combine strong marketing expertise with leadership experience and a clear commercial mindset. You will be comfortable operating strategically while also maintaining a practical, hands-on approach when required.
This role requires someone who can lead and develop people, align teams around shared objectives, and translate commercial strategy into effective marketing and customer engagement initiatives.
We are looking for someone who:
* Has significant experience in marketing or commercial leadership roles
* Has experience managing and developing teams
* Demonstrates strong commercial awareness and strategic thinking
* Has experience delivering demand generation, brand development, and customer engagement initiatives
* Understands modern digital marketing including paid search, paid social, SEO, content marketing, and emerging AI-driven search visibility (GEO/AEO)
* Is an excellent communicator with strong interpersonal and stakeholder management skills
* Is proactive, well organised, and able to manage multiple priorities in a dynamic environment
* Works effectively in a collaborative team culture and builds strong cross-department relationships
Experience in B2B services worldwide, data, publishing, research, information services, or the steel industry would be advantageous, but is not essential.
Benefits
* 25 days holiday entitlement + statutory bank holidays (3–4 days reserved for Christmas shutdown week)
* Private Health Insurance
* Employee Assistance Programme
* On-site staff car park
* Six days per month of homeworking (after probationary period or as confirmed by HR)
Join Us
MEPS offers a supportive and collaborative working environment where expertise, teamwork, and professionalism are highly valued.
This is an excellent opportunity to take on a senior leadership role within an internationally respected organisation, helping to strengthen and align the company’s commercial activities as it continues to grow.
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