Global Marketing Category Manager – Beverage Innovation (12 month maternity cover)
Marketing Category Manager – Beverage Innovation – 12 month maternity cover
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it’s served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it’s pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
As a Marketing Category Manager you will drive customer preference and growth for Costa by leading beverage innovation strategy across platforms, delivering a robust global pipeline, and executing market-ready initiatives.
Seeking high-potential talent to shape the future of innovation and marketing through bold thinking, collaboration, and commercial excellence.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Marketing Category Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success – which means you’ll be:
* Define and lead Costa’s beverage innovation strategy across Served, PTS, and Express platforms to drive customer preference and growth.
* Develop and manage a global 18-month beverage calendar and a 3-year made to order beverage innovation pipeline.
* Deliver commercially successful, customer-led innovations through effective cross-functional leadership and stakeholder engagement.
* Build compelling category initiatives and guardrails that support market adoption, brand differentiation, and global scalability.
* Collaborate on future range architecture and ensure front-line teams are equipped to serve and communicate innovation effectively..
Who you are
It’s your unique ingredients we’re interested in:
* Proven experience within blue-chip consumer category marketing experience, with a strong track record in delivering impactful global innovation and commercial results.
* Combines a classically trained marketing foundation with strategic creativity, data-led thinking, and a pragmatic, results-driven approach.
* Highly skilled in leading end-to-end stage gate innovation processes, from idea to market, with deep attention to detail and executional excellence.
* Proven ability to influence change and drive new ways of working, underpinned by an ownership mindset and hands-on leadership style.
* Strong communicator and collaborator, with the credibility and confidence to align cross-functional teams and inspire action across global markets
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
* Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
* An annual discretionary bonus scheme, based on business results and individual contribution.
* A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
* The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
* 50% discount in all Costa-owned stores, and 25% off in other participating stores
* Private medical cover thanks to our Private Healthcare scheme
* And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
Location – Hybrid based from Central London a minimum of 2 days per week and the expectation to travel to our development centre in Loudwater on a regular basis.
For any reasonable adjustments and general queries, please contact costa.recruitment@costacoffee.com
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.
Grounded in our core values—Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.
Reimagining coffee experiences to make a difference
We’ve been changing the coffee game since day one. Founded by two pioneering brothers back in 1971, that innovative spirit (and love for great coffee) lives on in our cups, communities and Costaristas all over the world. And there’s never been a better time to join us.
“ Costa is a strong, beloved brand, and it’s easy to see how I can make a real difference. ”
Global Marketing Category Manager – Beverage Innovation (12 month maternity cover)
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