Email Marketing Team Lead We’re looking for a creative, organised, and data-driven Email Marketing Team Lead to take ownership of our email marketing strategy and campaigns. You’ll lead a small team, driving engagement, nurturing audiences, and ensuring campaigns are both impactful and compliant with best practice. This role is ideal for someone who combines creativity with analytical thinking, enjoys optimising campaigns for performance, and thrives in a collaborative, fast-paced environment. What You’ll Do * Lead the planning, creation, deployment, and reporting of email campaigns and automation journeys. * Develop and implement email marketing strategies to increase engagement, generate leads, and improve customer retention. * Ensure campaigns follow best practice for deliverability, segmentation, automation, A/B testing, and data privacy compliance (e.g., GDPR, CAN-SPAM). * Maintain data integrity and list hygiene, and optimise audience segmentation for maximum impact. * Analyse campaign performance and provide actionable insights to improve future campaigns. * Oversee the balance of creative and technical elements of campaigns, including HTML content, design, and testing. * Mentor and support a junior email marketing team member, providing guidance, resources, and development opportunities. * Collaborate with cross-functional teams to ensure email campaigns align with broader marketing objectives. About You * Proven experience with email marketing platforms and CRM systems (e.g., Pardot, Salesforce Marketing Cloud, or similar). * Strong knowledge of HTML for email campaigns. * Skilled in analysing performance metrics and making data-driven recommendations. * Highly organised, able to manage multiple priorities and meet deadlines. * Excellent communication and leadership skills, with a collaborative and proactive approach. * Creative thinker with strong attention to detail. * Understanding of email compliance regulations and best practice. Education & Qualifications * Educated to degree level (or equivalent experience). * Fluent in English; additional languages are a plus. * Proficient in Microsoft Office and other digital tools. What We Offer * Competitive salary and benefits package * Pension scheme with employer contributions * Generous annual leave allowance * Employee well-being programmes and support services * Flexible working arrangements * Career development opportunities, mentoring, and professional growth * Inclusive, supportive, and engaging workplace culture * Employee recognition programmes We are an equal opportunities employer and welcome applications from all suitably qualified candidates