Hours: Full time, 35 hours per week
Would you like to use your social media skills for a great cause? Bristol based charity the St Monica Trust is looking for a Social Media Executive to join its digital team. Our work is diverse - covering retirement villages, care homes, our charitable foundation plus restaurants and cafés which are open to the public. Variety won't be a problem!
We're looking for someone excited to help us grow our digital presence and tell the story of how we are developing communities where older people flourish.
Based at home but with regular and frequent visits to all our sites to gather content and stories, you'll need experience of creating, posting and reviewing both organic and paid content. You'll need to be confident training local users on our sites to do the same. A confident user of Canva, Hootsuite and other tools, you will also have a good understanding of GDPR and consent.
This is a great opportunity for a creative person to play a pivotal role in building our brand, reach future residents and staff and contribute to our purpose. Would you like to come and help us with our mission to bring connection, contribution and choice to older people in our region?
Job Purpose:
The Social Media Executive plays an important role within our marketing team in building our brand, reaching future residents and staff, and contributing to our purpose. As a specialist in the field, the role is accountable for:
* Planning, delivering and evaluating effective social media content.
* Managing all our social media accounts.
* Training local users to be social media champions for their village or home.
Key Outcomes/Results:
* Plan and create engaging and compelling social media content, including written posts, images, and videos (Facebook, Twitter, LinkedIn, Instagram and TikTok); includes attending events and sites to capture relevant content.
* Plan, execute and manage paid social media campaigns to boost reach, engagement, and conversions.
* Act as the 'voice' of our media channels - manage day-to-day posts, responses to content, schedule content, monitoring.
* Monitor social media performance using analytical tools and generate reports to measure the effectiveness of campaigns.
* Act as trusted advisor on social media, trends, metrics and best practice, to internal influencers and stakeholders.
* Support Digital Marketing Specialist in delivery and outputs of the social media strategy.
* Collaborate as part of the internal comms team and wider marketing team, with ideas for improvement and enhancements.
Skills and Qualifications:
Essential:
* Able to travel across our sites at short notice and occasionally out of typical 'office hours'.
* Experience of creating, posting and reviewing content.
* Confident in training 1:1 or small groups on social media content and best practice.
* Proven experience in using Canva, Hootsuite or other tools.
* Understanding of GDPR and consent.
* Minimum of 3 years promoting an organisation using a variety of different social media channels.
* Content writing and proof-reading skills.
* Creating paid social media advertising campaigns.
* Experience gained within a marketing, communications, recruitment, or sales team.
* Strong IT skills.
Desirable:
* Diploma in digital marketing or social media or equivalent knowledge
* Professional qualification in marketing or communications e.g. CIM certificate, diploma or equivalent.
* Google Analytics Certification
* Aware of the principles of PR
Communication Skills
* Advocate culture of communication and information sharing between team members.
* May involve others in resolving and discussing mutual problems.
* Written responses presented in range of formats.
* Exchanges and clarifies technical or complex info for diverse audience
Thinking Style
* Analyses facts and available information to resolve varied and non-routine problems.
* Plans and organises a range of interlinked activities and tasks.
* May modify processes for best outcomes.
* Confident with data and report writing/business case.
* Aware of wider issues.
* Uses experience to identify most appropriate actions.
* Pre-empts issues and trouble shoots.
Working with Others
* Role models integrity.
* Flexible style, stepping in to support team members when required.
* Liaises with other teams/departments and external partners/contacts as service area expert.
* Encourages engagement and flexibility within team.
Well-being and Values
* Demonstrate interest, care and attention.
* Create a positive impression.
* Reliable, dependable and professional.
* Aware of cultural and individual differences in all interactions and service areas.
The role
As an Administrator, the role involves providing administrative support to the services, including activities relating to finances, residents, colleagues, reception and general support to the wider management team. A working knowledge of Microsoft Office, including Word, Outlook and Excel, Access (or other databases) is essential.
Training and development
If you wish to proceed further with us, support and training will be provided to assist you in your role and take on extra responsibilities.