AutoProtect Group have an exciting opportunity for a dedicated Group Marketing Manager to join us in the Marketing Department in Harlow, Essex.
Here at AutoProtect Group we're proud to employ great colleagues who are passionate about their roles. We recognise everyone has different needs, considerations and aspirations and if you think you could be the right person for this role then please see below details.
Who We Are
AutoProtect Group supplies value-added insurance products and warranties to the consumer market via our retail partners at dealerships and brokers across the UK and Europe. We are a trusted partner across the automotive industry. Since 2004 we've built relationships and developed partnerships with premier manufacturers, a substantial cohort of the AM Top 200, and more than 3,000 independent vehicle retailers.
The Role
Own our external marketing and communications strategy by leading all external communications for the group, generating quality content across our integrated communications planner with an aim to generate meaningful engagement, build brand awareness, and increase our share of voice.
What You'll Do:
Line/Team Management
* Day-to-day management of the Marketing Department including Creative Services Designer, Marketing Executive and Marketing and Customer Experience Executive to ensure efficient and timely delivery of BAU and project work.
* Team Leadership: Advocate for the department in cross-pillar meetings and projects, coordinate other team members and external third parties service providers involved in departmental activity.
* Collaboration: Work closely with other departments to integrate marketing activity with broader departmental strategies.
* Customer Experience: Contribute to platform and channel development using insights to support customer experience improvements across the customer journey.
Marketing
* Channel Management: Manage content across multiple owned platforms, including the company websites, social media channels, email newsletters, and third-party platforms where applicable.
Content Production:
* Oversee the creation of B2B and B2C marketing material such as blog posts, thought leadership articles, videos, testimonials, partner reviews, infographics, and adverts delivered through multi-channel campaigns.
* Develop and execute design briefs for the paid print and digital advertising schedule throughout the year.
* Ensure all content meets high quality standards, aligns with brand tone, and follows SEO best practices.
Website:
* Maintain all B2B Group website content and functionality to deliver performance targets.
* Use analytics data on engagement and traffic to optimise existing content and inform future content creation.
Other ATL activity:
* Coordinate sponsorship of various industry events and awards in the industry calendar.
* Curation of award submissions for brands within the Group when appropriate.
External Communication
* Lead and deliver strategic communication plans to effectively inform external audiences of changes to our systems, platforms or operational processes.
* Fulfil tactical external communication requirements to support the ambitions of other departments.
* Advocate for the correct use of effective communication across the Group and support communication efforts where needed.
Public Relations & Social Media
Content Strategy and Development:
* Develop, deliver, and implement a comprehensive content strategy that aligns with the company's overall marketing and organisational goals.
* Calendar Management: Manage the planning and delivery of a content calendar to ensure timely production and publication of content.
PR and Media Relations:
* Drive creation and distribution of thought leadership content across industry and consumer media.
* Manage communications and relationships with journalists.
* Build and maintain a comprehensive journalist database segmented by topic and industry area.
Reporting
* Monitor, manage and regularly report to the Chief Revenue Officer and other stakeholders on key metrics including, content performance, point of sale marketing, future plans, and any adjustments to the existing strategy.
* Add brand awareness
* Add market research to inform campaigns etc
What you'll bring
Skills and competencies:
* A strong copywriter with the ability to create engaging written content for external audiences.
* Experience of working to deadlines with excellent attention to detail and the ability to prioritise effectively.
* Ability to handle multiple deadlines and excellent time management.
* stakeholder management skills.
* Ability to project manage departmental BAU and project tasks in accordance to deadlines.
Personal Attributes:
* A natural communicator with a drive to engage audiences.
* A people person with a drive to use communication to improve working practices.
* Able to build strong relationships at all levels and work collaboratively across departments.
* Strong team player with a proactive and pragmatic attitude at work.
Essential:
* 5+ years marketing experience.
* Specific experience of the B2B environment.
* Excellent written and oral communicator.
* Good IT skills and computer literacy with MS Office.
Preferred:
* Educated to degree level or equivalent experience that demonstrates ability.
* Automotive or insurance sector experience desirable but not essential.
* Experience in a mentorship or line management role.
Pay & hours:
Salary: £60,000 per annum
Working hours: Monday to Friday, 9:00am to 17:00pm (1 hour unpaid lunch break)
Our Culture
Our culture is a feeling shared by everyone who works within AutoProtect Group. Think of it as our DNA, or the environment we work in. Our purpose and values both help us create our culture.
Our purpose, values and culture set our direction for being the best: for our partners, our clients and customers, for you, and for every member of the AutoProtect Group family.
Our Company Benefits for our employees: When you join us, you'll have access to a comprehensive benefits package including:
· Annual leave entitlement of 28 days (including bank holidays) increases to a maximum of 25 days with length of service on work anniversary one day per year (January-December).
· Cycle to work scheme
· Discounted App for saving money for shopping, days out, holidays, gym discount etc
· Life assurance – X4 of your basic annual salary
· Company events: Sports day, Christmas party, charity bake sales and pizza Thursdays
· EAP Programme: Access to BEN and Health Assured
· Mental health first aiders / first aiders
· Smart Tech salary sacrifice - giving you access to the latest laptops, tablets, and smartphones in a tax-efficient way – helping you stay connected and productive both at work and home.
· Pension contribution from employer
· The PitStop Rewards: Store discounts, health and wellbeing, access to free HelloFresh recipes and fitness videos
· Refer a friend scheme
· Free parking
Our Vision and Values
We put our colleagues first and promote a culture of growth, ambition and development where anything is possible and we shine a light on good work, rewarding those who live and breathe our values.
Stronger Together: One Family
Respectful: Every Interaction Matters
Bold: The courage to do what's rights
Agile: Embrace change and use initiative
Make it Happens: Own it with pride
This is an exciting time to join here at AutoProtect if you feel like you are ready for the challenge, hit apply today We look forward to reading your application.
Next Steps of the recruitment process
· Submit your CV
· If shortlisted, you will receive a Pre-Screening call (15 mins) from our In-House Recruiter to discuss the role in further details and for us to find out more about you and your work experience.
Lastly, we wish you best of luck with your application
Job Type: Full-time
Pay: Up to £60,000.00 per year
Benefits:
* Additional leave
* Company events
* Company pension
* Cycle to work scheme
* Discounted or free food
* Free parking
* On-site parking
* Referral programme
* Store discount
Work Location: In person