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Sales director

Warrington
Permanent
Red Nucleus
Sales director
Posted: 18 December
Offer description

Group Sales Director

Reporting to the Managing Director, the Group Sales Director will have end-to-end accountability for sales performance across Passenger and Commercial Vehicles, including brands such as Ford, BYD, OMODA|JAECOO, Maxus, and Used+. This role demands a visionary leader to drive sustainable growth, navigate the EV and new-energy transition, and ensure sales operations are primed for a fast‑evolving digital market.


Key Responsibilities

* Strategic Leadership: Own and execute the Group Sales Strategy, driving growth in volume, profit, and customer base.
* Financial Stewardship: Hold full P&L responsibility, including budgeting and reforecasting.
* EV Transition: Lead the response to the EV/new‑energy shift, ensuring teams are trained and targets are met.
* Sales Channels: Manage all sales channels, integrating digital and showroom journeys.
* Used‑Car Strategy: Develop and deliver the used‑car strategy, with accountability for stock mix, sourcing, and margin.
* OEM Relationships: Maintain senior OEM relationships to influence allocation and support.
* Team Development: Lead, coach, and develop sales leaders and teams, fostering an inclusive, high‑performance culture.
* Compliance: Ensure all sales activities comply with legal, regulatory, and OEM requirements.


Experience & Qualifications

* Proven track record in owning a sales P&L for a divisional or multi‑site portfolio in automotive retail.
* Multi‑site leadership experience with Group or Board‑level exposure.
* Strong history of delivering volume and profit across New and Used vehicles.
* Senior experience with OEM partners across multiple brands.
* Proficient in using digital tools and data analytics to drive performance.
* Inclusive leadership style that develops people, delivers results, and champions DEI commitments.


Benefits

* Competitive salary based on experience.
* 5‑day working week and 30 days annual leave.
* Company car and private health cover for family.
* Discounts on all company products and services.
* Instant access to Peoples Rewards with thousands of online retail discounts.
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