Overview
Job Opportunity: Shopper Marketing Executive
Pay Rate: £26.46 per hour
Location: Bracknell (Hybrid - 4 days per week onsite)
Travel: Up to 20% domestic
Industry: FMCG / CPG (UK Retail Accounts)
Responsibilities
* Manage seasonal plans, promotions, and consumer communications across key UK retail accounts.
* Lead the creation, activation, and performance measurement of Shopper Marketing strategies.
* Support core marketing operations including POs, budget tracking, and SKU creation.
* Build a deep understanding of shopper behaviour needs, preferences, and buying habits.
* Collaborate closely with Category Development Managers, Key Account Managers, and Area Portfolio/Trade Marketing Managers to identify and maximise growth opportunities.
* Develop strong knowledge of business brands, product portfolios, and ongoing campaigns to enable effective promotion.
* Build and maintain strong relationships with customer marketing teams, aligning brand activities to their go-to-market strategies and target audiences.
* Analyse marketing performance metrics, manage the budget, and assess financial viability of marketing activities to optimise future planning.
Skills & Expertise Required
* Degree in Marketing (or higher) from an accredited institution.
* Experience in Shopper Marketing, Consumer Marketing, or Account Management within the FMCG/CPG B2C sector.
* Strong analytical skills with the ability to interpret consumer data and campaign performance.
* Proven experience in project management and stakeholder management.
* Excellent communication and influencing skills.
Desirable Qualifications & Attributes
* Strong commercial acumen.
* Excellent organisational and prioritisation abilities.
* Confident communicator with strong interpersonal skills.
* A motivated self-starter who can work independently and collaboratively.
* Team player with a proactive and solution-focused approach.
Why Join Us?
This role offers the chance to work with leading brands, influence shopper behaviour, and contribute to high-impact retail marketing campaigns. If you're passionate about FMCG marketing and want to work in a dynamic, collaborative, and fast-moving environment-this could be the perfect fit.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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