4 days ago Be among the first 25 applicants
We’re looking for a Brand Manager to join our Plants team.
This role will be Plants’ first marketing hire and a pivotal one for us – you’ll work closely with both the Managing Director Kerry and the brand founder Ella to shape the Plants brand in it’s next phase. The role will look after all our our brand touchpoints: from email and social to events to shopper marketing and content.
Key responsibilities
* Lead the marketing function at Plants, working closely with the MD and founder. Manage the day to day execution of our brand marketing across email, our website, social and retail.
* Lead the content creation for Plants; working with freelance designers / photographers / content creators and food stylists to develop an ownable and recognisable content style and execute it day to day across our channels; owned and retailer platforms.
* Leading email campaigns for Plants; from email strategy, content, design, execution and reporting, you will manage email to communicate relevantly and engagingly with our community, drive sign ups, D2C sales and engagement.
* Manage shopper marketing; you will work with MD to develop relevant shopper assets ad hoc as needed, supporting our retail listings.
* Manage ad hoc consumer events (working with freelancers as needed) – e.g. pop ups, samplings, supper clubs.
* Generate new ideas! Lead our thinking on brand marketing, ensuring Plants stays relevant and drives reach and engagement.
* Support the MD & wider team on projects, including working with external design and branding agencies ad hoc.
* Support our sales & marketing executive in their role as needed, working closely with them on Plants marketing plans.
About us
Plants was launched in 2023 by Ella & Matthew Mills, the founders of Deliciously Ella, with a simple mission: to show the possibilities of plants.
With over a decade of cooking experience and thousands of recipes to our name – we've put our lifetime love of cooking into our Plants range, offering quick kitchen wins to help everyone make brilliant dinners even on the busiest days.
Everything we make is crafted with natural ingredients and puts flavour first. Pestos for mushrooms on toast, five bean chilli to serve with smashed avo, tortelloni for drizzling with the good olive oil. All designed to be garnished with your favourite herb, topping with that sauce you love or finishing with a crack of black pepper.
We started in Waitrose, and now you’ll find us in Sainsburys, Ocado and Whole Foods too.
In early 2025 we merged with allplants, bringing both brands together to create a new, natural, plant-based powerhouse. We’re only just getting started and we’re looking for a new member of our team to help us unlock even more possibilities.
About you
You’ll be passionate about our brand and food: you’ll love recipes, restaurants and be engaged with health topics too. You’ll have 2-3 years’ experience in FMCG food brands, ideally with some experience within a smaller SME brand with a D2C store as well as retailer listings. You’ll be able to work with small budgets and be a brilliant executor with an eye for detail who’s excited to grow the Plants brand as a team.
What We Offer
You will have the opportunity to be part of a mission driven business at a hugely exciting point in our growth trajectory, where your voice is heard and where you’re able to actively input in the strategic direction of our business. Some great perks in working for Plants include:
* Performance based annual bonus scheme
* Contributory pension scheme with the People’s Pension
* 25 days holiday plus an extra day off for your birthday. We also offer an additional day after 5 years of service
* Health insurance through Vitality
* Central London based office with serviced showers, free coffee & snacks
* Free wellness classes & gym access
* Twice-yearly team events
* Enhanced maternity leave (16 weeks full pay) and paternity leave (4 weeks full pay)
* Workplace nursery scheme, saving on fees from the tax saving through salary sacrifice (for participating nurseries)
* 4pm finish on Fridays
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Food and Beverage Services
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