Performance Media Manager / Paid Media Manager / Biddable Media Manager
Taporley, Cheshire– Hybrid, 2-3 days p/w on site
About the Company:
Founded in 2006, Dayinsure was the first company to offer Temporary car insurance within a sector that is seeing >20% YoY growth. Dayinsure a track record of product innovation and has forged key corporate insurer partnersips to maintain its position as a leader within the sector.
Now with a new CEO in place, Dayinsure are embarking on an ambitious growth agenda and are seeking to retake a lead position within the sector.
A new team is being assembled with recruitment in key areas to support this growth, driving the businesses evolution across marketing, ecommerce, pricing, partnerships and data.
Joining Dayinsure now offers the chance to make a significant impact, at the start of a new phase of growth and investment for what is a very profitable and exciting business in a growing and culturally relevant market.
The role:
Dayinsure are looking for a results-driven
Performance Media/Performance Media/Biddable Media Manager
to take ownership of our paid media strategy across multiple digital channels. The role will focus on planning, executing, optimising, and reporting on campaigns that drive customer acquisition, engagement, and revenue.
Working closely with our global Paid Media agency to deliver best-in-class Digital media plans, focused on Biddable media channels, driving to digital conversion actions delivering digital leads and ecommerce sales of our accounting technology plans and products. We target different B2C audiences with the right message, in the right place, at the right time.
We're looking for someone with Hands-on optimisation, testing and reporting; that will feed the CRO roadmap and partners closely with Product and UX. You will also work closely with marketing and analytics deliver measurable ROI through platforms such as Google Ads, Meta, LinkedIn, TikTok, and emerging channels.
Key Responsibilities:
* Plan, execute, and optimise biddable media campaigns across search, social, and display channels.
* Work closely with the Paid media agency to ensure their deliverables are aligned to our organisational strategy and objectives.
* Manage budgets and pacing to deliver against agreed KPIs (CPC, CPA, ROAS, etc.).
* Build and manage campaigns in Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn, TikTok, and other paid platforms.
* Conduct keyword research, audience targeting, and A/B testing of creatives and landing pages.
* Produce weekly and monthly performance reports with insights and recommendations.
* Collaborate with creative teams on ad copy, visuals, and messaging.
* Monitor industry trends and competitor activity to identify opportunities for innovation.
* Work with Digital Analysts tp ensure accurate tracking, attribution, and reporting via GA4 and tag management systems.
* Suggest and test new biddable platforms, formats, and strategies to enhance performance.
What We're Looking For
* Proven experience managing paid media campaigns (agency or client-side).
* Strong knowledge of Google Ads, Microsoft Ads, Meta Business Manager, and at least one additional paid channel.
* Solid understanding of programmatic, retargeting, and audience segmentation.
* Proficient in analytics and tracking tools (GA4, GTM, Looker Studio, etc.).
* Data-driven mindset with advanced Excel/Sheets skills.
* Excellent communication and stakeholder management skills.
* Ability to manage multiple campaigns simultaneously with strong attention to detail.
* Desirable: Experience with bid management tools (e.g., SA360, Skai, Marin).