Overview
BFY Group is one of the UK's fastest-growing management consultancies, trusted by leading organisations in Energy, Utilities, and Private Equity. We build strong partnerships with our clients, working practically to tackle their toughest challenges, realise opportunities, create value and achieve lasting results. We are seeing rising demand for services in the water industry. Our purpose is enabling the transformation of the utilities industry by innovating with clients to drive exceptional outcomes across people, technology, products and services. At BFY, you'll find us working as trusted advisors with our clients and we work with a wide range of organisations, including leading and emerging firms in utilities sector, covering water, energy services, infrastructure, and more. Our focus is on practical, effective solutions that bring lasting results and inspire new ways of thinking and working. We are proud to have been named one of the UK's Leading Management Consultants by the Financial Times, featured in The Sunday Times Hundred as one of the fastest-growing private companies, and earned multiple Great Place To Work awards. Our Private Equity clients voted us as one of the 50 most ambitious businesses and leadership teams in the UK. We set out to create a business that would be an exciting and meaningful place to work, deliver sustainable growth, be a great environment for development, while preserving our culture of "we're a bit different". We deliver exceptional work for clients.
Key Responsibilities
* Undertaking research into target client and market needs, sharing intel and market signals to inform campaign and opportunity pursuit strategies
* Build and run multi-channel outreach campaigns and journeys to engage key decision makers – live events, webinars, email, LinkedIn, phone
* Support personalised account-based marketing (ABM) campaigns, reaching out to priority clients with relevant content and Insights
* Collaborate with colleagues across the firm to craft smart, insight-led content
* Build and maintain a best-in-class lead and opportunity management process
* Keep CRM data accurate, monitor pipeline movement, and feed into commercial reporting
* Work closely with the senior consultancy team to align opportunity generation strategies and plan with firm goals and business plan
* Secure and ensure prep for discovery meetings, capturing client context for a strong consulting handover
* Share competitor intel and market signals to inform campaign and pursuit strategy
* Collaborate with marketing to develop tailored collateral for new business introductions and pitches
* Champion continuous improvement - test, learn, adapt, repeat
* Track and qualify public and private sector tenders, frameworks, and procurement platforms
* Lead early-stage engagement to support pre-positioning on upcoming bids
Success Metrics
* Number and quality of qualified leads generated
* Number and quality of qualified opportunities generated
* Pipeline value and conversion rates influenced
* Volume and relevance of tenders/frameworks surfaced
* Outreach and campaign engagement across key channels
* Content impact and lead conversion
* Data quality and CRM performance
This Role could be for you if you have
* 1–2 years in business development, professional services, or B2B consultancy
* Sharp research skills and clear, confident written and spoken communication
* Ability to distil complex topics into compelling messages
* Confidence engaging senior stakeholders (incl. C-suite and Directors)
* Highly organised, commercially curious, and action-oriented
* Experience with CRM systems (ideally HubSpot) and lead tracking tools
* A keen eye for market opportunity - including across procurement platforms
* Energy and adaptability across multiple channels and client types
* An understanding of or appetite to support account-based marketing strategies
* A mindset of continuous improvement and interest in shaping how a consultancy scales
Beneficial
* Exposure to consultancy or strategic advisory sales cycles
* Familiarity with account-based or consultative sales methodologies
* Knowledge of marketing automation or integrated campaign tools
* Experience navigating tenders, frameworks, or procurement platforms
Benefits
* Hybrid working with some travel to client sites and our Nottingham Head Office
* Flexible working – we have successfully been able to accommodate part time, flexible working, compressed hours and variable hours
* Competitive packages including pension and biannual bonus scheme
* 33 days holidays (25 days plus 8 bank holidays) plus a holiday purchase scheme
* 1 additional day of holiday per year after 2 years of service (up to 5 extra days)
* Private medical insurance for you and cohabiting partners and children under 18
* Access to high-quality support through our wellbeing partners Plumm Health and Mintago
* Option for additional pension salary sacrifice
* EV salary sacrifice scheme
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