Central Employment are working in partnership with an established and expanding Performance Marketing agency, as they look to appoint a PPC Specialist/PPC Account Manager to there team of experienced Paid Media experts.
In this role, you will:
Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
Essential experience and skills:
You will have a proven successful track record of managing and developing:
Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms.
Knowledge of feed optimisation for shopping campaigns.
Proficiency in tracking and reporting using Google Ads
Exceptional written and verbal communication skills in English.
Ability to configure and manage pixel tracking for enhanced tracking and engagement
Strong presentation and communication skills, contributing effectively to client calls and meetings.