Digital Director
Overview
We're not here to make small tweaks. We're rebuilding how digital works at Holland & Barrett—and it's paying off. Last year, we delivered 26% year on year growth in online sales, and we've set ourselves an equally ambitious target for this year. This transformation is backed by serious investment and a clear mandate for change. Now we need someone who can take ownership of digital trading and deliver results at pace.
The Role
You'll play a pivotal role in shaping and driving our digital trading performance, working alongside our Chief of Digital to deliver growth at pace. It's a senior leadership role with real influence—the kind where your decisions will be felt across the business.
If you've led digital in a fast‑growing company and understand eCommerce at scale—and the complexity that comes with big horizontal platforms—this is your chance to make a huge impact. You'll have the backing of the Exec and Board, and the freedom to turn ambition into reality.
What you'll actually be doing
You’ll take ownership of the Digital P&L and lead everything from trading and acquisition to CRM and digital trade planning. That means:
* Driving short‑term performance—accelerating sales and margin—while shaping the long‑term digital strategy that will define our future.
* Leading a team of around 30 and collaborating with Tech, Product, Data, Marketing, Ops, and more. You’ll be the conduit that brings it all together.
* Acting as the digital champion across the business, influencing senior stakeholders and building the case for investment to supercharge growth.
* Working closely with category management, marketing, and tech to ensure our digital proposition is aligned, competitive, and constantly evolving.
How Your Impact Will Show Up
* Digital sales and margin aren't just growing—they're accelerating.
* Our customer experience feels seamless, not siloed.
* The Exec and Board see you as a key person within our digital growth journey.
* Your team is engaged, accountable, and delivering results.
* We're not just keeping up with competitors—we're setting the pace.
What You'll Need
* Senior‑level experience leading digital in a fast‑growing business—ideally where scale and speed were non‑negotiable.
* Deep knowledge of eCommerce—especially big horizontal platforms with complex trading models.
* A proven track record of driving online sales and margin.
* Strong grasp of performance marketing, CRM, and digital trading.
* Leadership experience with multidisciplinary teams and influencing at Exec/Board level.
* Commercial sharpness, entrepreneurial mindset, and the ability to work at pace in an omnichannel environment.
* Ideally, experience in businesses with a strong product and engineering culture.
What's in it for you
* The salary is competitive—we’ll talk numbers early.
* Bonus reflective of the impact you’ll make across the business.
* 25 days of holiday + 8 Bank holidays.
* 25% staff discount across our range—plus free online delivery so you can live the wellness you help deliver.
* Pension contributions—because future‑you deserves a break.
* Free wellness diagnostic tests—knowing your health is the first step to improving it.
* Exclusive discounts on wellness services, gym memberships, and more.
* Perks from other retailers—discounts, advice, and savings from brands you actually use.
* A culture of wellbeing—from mental health support to menopause coaching, we’re serious about helping you feel your best.
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