The Paid Social Optimization Specialist is a strategic evolution of the traditional Media Buyer. In an era where bidding and placements are increasingly automated by platform algorithms (e.g., Meta Advantage+), this role focuses on managing the inputs rather than the levers. You will be responsible for architecting the data signals, creative feedback loops, and business guardrails that allow AI-driven platforms to perform at their peak. You are the 'pilot' of the machine, ensuring that automation remains aligned with complex business objectives and high-quality data.
Specific Responsibilities
* Algorithmic Steering: Manage and optimize 'black box' campaign types by shifting focus from manual bid adjustments to value-based signal management.
* Data Signal Hygiene: Act as the primary owner of data integrity, monitoring the health of Conversion APIs (CAPI), offline conversion uploads, and pixel firing to ensure the AI is optimizing toward high-value business outcomes.
* Creative Performance Analysis: Partner with creative teams to treat 'Creative as Targeting.' You will analyze which visual attributes drive algorithmic success and request specific assets to feed the AI’s learning phase.
* Constraint & Guardrail Management: Implement and monitor brand safety controls, negative placements, and frequency caps to ensure AI spend does not deviate from brand standards.
* Anomaly Detection & Intervention: Utilize automated reporting to identify performance 'hallucinations' or spend inefficiencies, intervening manually when AI models over-scale or under-perform against KPIs.
Requirements & Qualifications
* Hands-on experience in paid digital media platforms (e.g., Meta Ads Manager, TikTok Ads Manager).
* Deep understanding of the modern tracking landscape, including server-side tagging, first-party data strategies, and privacy-centric measurement.
* Analytical mindset with the ability to translate 'machine logic' into a human-readable strategy.
* Proficiency in advanced data manipulation and 'outside-the-platform' analysis.
* Strong communication skills to act as a bridge between technical data sets and creative production teams.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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