🌍 Senior Brand Manager – Western Europe (France & Benelux)
Location: North of London/Hybrid
Package: £60K-£65K plus £6K car allowance and bonus
Ref: TP441425
📍 UK-based (with regular European travel) | 💼 Global FMCG Brand | 🌱 Purpose-Driven Business
🇫🇷 FLUENT FRENCH ESSENTIAL
Excited to shape the future of a purpose-led brand in Western Europe?
* Join a leading FMCG company known for its iconic brands and make a real impact in a senior marketing role
* Develop and deliver innovative brand plans and initiatives to drive growth across Western Europe
* Work within close-knit team focused on the UK and international markets
* Our client, a major FMCG player, is seeking an experienced and passionate SBM to drive the success of its key brand across Western Europe. This is an exciting opportunity to join a dynamic marketing team and play a key role in shaping the future of this much loved and delicious brand, driving consumer love, market penetration, and sustainable commercial success.
💡 What You'll Do:
* Developing and delivering annual brand plans, growth initiatives and EPD/NPD projects to achieve ambitious objectives in the key French and Benelux markets
* Leading cross-functional teams to ensure successful execution of brand plans
* Maintaining a deep understanding of the consumer and ensuring their needs are at the heart of all activities
* Ensuring all consumer touchpoints effectively communicate the brand personality and tone of voice
* Monitoring and analysing brand performance at market, segment, and customer levels
* Managing the brand P&L and providing input for annual and long-term forecasts
* Overseeing the development of creative content, ensuring alignment with the brand's comms platform
* Managing relationships with media planning/buying agencies to deliver exceptional value and impact in each market
* Working closely with Sales, Category, and distributor teams to drive retail impact and secure support for key initiatives
* Working closely with the Global Innovation Team to manage the brand portfolio and deliver innovation plans
🧠 What You’ll Bring:
* Proven experience in FMCG brand management, with a focus on Western European markets
* Fluency in French essential; strong understanding of consumer and retail dynamics in France & Benelux
* A consumer-first mindset with the ability to translate insights into commercially successful plans
* Strong project management skills and ability to lead diverse, cross-functional teams
* Experience in communications planning across all media channels, and shopper & trade marketing
* Track record of developing and launching successful innovation, range extensions and EPD
* Exceptional communication and influencing skills, with the ability to build strong internal and external relationships
* Creatively-driven approach, with excellent storytelling skills
* Fluency in French and English
* Passion for the FMCG industry and a genuine commitment to making a difference through purpose-driven brands
🌱 Business Culture
We believe that great marketing creates real brand value—and that brands can and should make a difference. We're a lean, agile team that values creativity, accountability, and long-term thinking. We take pride in what we do and treat every project like it's our own.
If you are an ambitious BM or experienced SBM with a passion for driving growth, we want to hear from you. To apply for this, please apply via LinkedIn, or send your CV to Adam Tarsh at adam@tarshpartnership.co.uk